Attention, marketers! If it’s unsolicited, irrelevant email, it’s spam. Columnist Patrick Armitage puts out a call to his fellow marketers to put a stop to the scourge. Patrick Armitage on July 26, 2016 Subject line: When can we catch up? Hi [First Name],We’ve never met. In fact, you’ve never visited our company’s site, given … Continue reading Marketing PSA: Cold lead generation is spam
by Lauren Simkins July 26, 2016July 26, 2016 Hands up! Step away from the keyboard. Before you hit that send key on your next genius email marketing campaign, I want you to ask yourself something: Who are you trying to reach and why? Have you ever sent out an email only to get no response? … Continue reading You’ve Got Mail: How Not To Spam Your Audience With Email Marketing
by Seamas Egan June 27, 2016 Follow @SeamasEganJune 27, 2016 Email marketers have long been wary of the spam folder and avoid it like a black hole that could trap their messages where their contacts will never see them. A message in the spam folder likely removes all possibility for click-through and conversion, so email … Continue reading Beyond the Junk Folder: How Spam Can Undermine Your Future Messaging
by Elna Cain June 22, 2016June 22, 2016 Do you spend hours painstakingly crafting an email for your new marketing campaign only to get a poor open rate in return? The number one reason your email isn’t read is because it automatically gets sent to the spam folder by your user’s email provider (Gmail, Outlook, … Continue reading 14 Ways to Avoid Email Spam Filters
by Roee Ganot June 17, 2016 Follow @RoeeGanotJune 17, 2016 The data from your Google analytics is extremely important. It helps you understand how well your site is performing, and it gives you guidance on how to improve your site, such as content that your visitors want or tweaks that need to be made to … Continue reading How to Get Rid of Spam in Your Analytics
Seeing lots of spammy local listings on Google? It’s not just you! Columnist Joy Hawkins notes some of the problems with Google’s reinforcement of its Google My Business guidelines. Joy Hawkins on May 20, 2016 Editor’s Note: Since this column was originally published, we’ve received comment from Google on the matter, which we’ve included … Continue reading Got spam? Google My Business doesn’t care.
by Andrew Gazdecki March 4, 2016 Follow @biznessappsMarch 4, 2016 As the mobile market expands, so does the way we communicate. While texting and chatting apps like Skype and and WhatsApp have proven extremely popular, email is still the dominant form of communication between businesses. The problem is, the spam folder exists. Mashable reported that … Continue reading 5 Steps To Stay Out Of The Spam Folder
by Rupert Adam February 12, 2016 Follow @emailcenterFebruary 12, 2016 Every email marketer makes it their priority to get their mail into the inbox (or, at least, the Promotions folder in Gmail). Recently, we did some research into just how much SPAM we actually receive and the results are pretty staggering! Here are some useful … Continue reading How to Avoid Your Emails Being Caught up as SPAM
by Ben Smith January 22, 2016January 22, 2016 Spam. Ugh. Is there anything worse than opening up your inbox and seeing an email that clearly looks like spam, but somehow managed to slip through your filter? There is! When you see that its from one of your favorite brands. And then all the sad feels … Continue reading How To Make Your Subject Lines Sound Less Like Spam
by Katharina Cavano December 20, 2015December 20, 2015 Raise your hand if half of your inbox is flooded throughout the day with emails that mainly get sent straight to the trash. Everyone? Yeah, we thought so… But, can you tell the difference between spam emails and email marketing? Sometimes, the difference is more subtle than … Continue reading Spam Emails vs. Email Marketing: Know the Difference
