Tag Archives: Solution

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

Marketing Platforms

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. Robin Kurzer on March 30, 2018     Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a … Continue reading IAS launches brand safe, fraud-free programmatic tech solution for in-app ads →

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video

Prioritizaton

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video by Herve Brunet , Op-Ed Contributor, March 14, 2018 Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving way to first-price auctions in many … Continue reading First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video →

Instagram Shopping: A Solution for Businesses to Start Selling Instantly

Instagram For Business

Shane Barker — February 13, 2018 Follow @shane_barker — February 13, 2018 Being the second most popular social networking platform, Instagram has become a valuable channel for marketers to promote their business. It has a highly engaged audience whom you can connect with and influence through visual content. This is perhaps why 60% of users … Continue reading Instagram Shopping: A Solution for Businesses to Start Selling Instantly →

Stop Programming Business Logic and Accounting Rules in Your FP&A Solution

Programmatic

Alan Hart — September 28, 2017 — September 28, 2017 Your ERP software doesn’t ask you to do that—why should your financial planning and budgeting solution be different? Every accountant I’ve met has admitted to me that he or she had difficulties with manual, double-entry accounting principles when they first started out: they struggled with … Continue reading Stop Programming Business Logic and Accounting Rules in Your FP&A Solution →

A/B testing solution Google Optimize is out of beta and free for everyone

A/B Testing Process

The A/B testing platform runs on top of Google Analytics. Ginny Marvin on March 30, 2017 at 2:48 pm Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free for everyone and available in 180 countries. Google introduced Optimize 360 last spring as part … Continue reading A/B testing solution Google Optimize is out of beta and free for everyone →

Is Email Marketing the Right Business Solution for You?

Email Marketing Mistakes

Kaitlyn Hammond — February 10, 2017 — February 10, 2017 When operating a small business, how do you increase brand exposure to try and compete with the bigger, better-known companies? While large corporations and established business can have multi-million dollar advertising budgets, many small business owners cannot afford to spend 1 percent of that. However, … Continue reading Is Email Marketing the Right Business Solution for You? →

Face the Biggest Startup Challenges with the Right Payment Solution

Payments Online

by Lucas Dominic Follow @LucasJankowiakOctober 20, 2016 As a startup CEO, you want to climb the success ladder as far as you can. But there’s always something in the way. It’s crucial for you to use solutions that help you improve sales and increase revenue. When you choose the right payment gateway for your startup’s … Continue reading Face the Biggest Startup Challenges with the Right Payment Solution →

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