Tag Archives: Software

How to Improve Your Software Development Culture and Product Quality

Benjamin Brandall — December 19, 2016 — December 19, 2016 Aside from the raw product you’re selling, company culture is everything. It’s made up of your work environment, ethics, mission, expectations, and goals. You can have a great product, but without a solid culture to back it up, its development can fall apart. Buffer, for … Continue reading How to Improve Your Software Development Culture and Product Quality

The 5 Best Ecommerce Website Builder Software of 2016 – 2017

James Arnold — December 9, 2016 — December 9, 2016 Launching a full-fledged ecommerce website where people can buy your stuff has become hell lot easier thanks to the availability of numerous ecommerce website builders. Previously, small business owners with tight budget had to look for a web developer from countries like India, Philippines etc … Continue reading The 5 Best Ecommerce Website Builder Software of 2016 – 2017

So You Want to Sell Software? How to Interview for & Nail That Prime AE Role

by Kathleen OsgoodSeptember 28, 2016 In my blog last month I promised to write something interesting about stage duration analysis for my next post. I started something deep and metric focused and was then distracted by a few interviews. I’ll be straight, I like interviewing. I get excited about bringing top talent into our team, … Continue reading So You Want to Sell Software? How to Interview for & Nail That Prime AE Role

The Latest Trend in Product Line Extension: Become a Software Company

by Brian Brinkmann Follow @BrianFBrinkmannSeptember 11, 2016 Every business must find ways to grow revenue. Usually, companies expand revenue by selling more or finding more to sell. Pretty simple, right? Wrong. Companies spend dearly to market products and create branding to differentiate their product benefits, increase market share, and command higher prices – in other … Continue reading The Latest Trend in Product Line Extension: Become a Software Company

When you buy marketing software, know that you are buying into an ecosystem

The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success. Jeffrey L. Cohen on September 1, 2016 Marketing can no longer function without technology. There certainly are instances where it’s gone too far and technology is now … Continue reading When you buy marketing software, know that you are buying into an ecosystem

Paid search management software: Is it right for your business?

Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software. Jacob Baadsgaard on August 19, 2016    On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, … Continue reading Paid search management software: Is it right for your business?