Next In Online Marketing


Next In Online Marketing




by , Staff Writer @mp_research, April 6, 2018

According to a BrightEdge survey of 500 search, content, and digital marketers, reported by Ayaz Nanji, 29% of respondents say they think consumer personalization will be the next big marketing trend in 2018, and 26% cite artificial intelligence (AI).


21% cite voice search; 10%, mobile optimization; 4%, IoT applications; 3%, blockchain, 2%, ABM; and 2% something else.


Marketers who are already using AI say its biggest advantages for marketers are gaining a better understanding of the consumer and improving productivity.


























Success Stories Reported With AI


Success


% of Respondents


Better understanding of the customer


31.42%


More productive and time savings


27.93


Better performing content


14.65


Increased ROI


8.07


Other


18.57


Source: BrightEdge, March 2018


 


 


 


 

MediaPost.com: Search Marketing Daily

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