Amanda Clark — April 26, 2018 Follow @GrammarChicInc — April 26, 2018 While it’s not quite fair to say that everyone has a social media presence, the reality is that most of us do—and that number is only increasing as time goes by. Businesses and public figures can’t afford not to have a footprint on … Continue reading 6 Things to Ask Your Social Media Manager
Jaime Nacach — April 26, 2018 Follow @bloominari — April 26, 2018 In recent times, social selling has grown in popularity because both B2B and B2C companies are using it to get results from their social media participation. Although, there’s still a lot of improvements to be made. According to CSO Insights 2016 Sales Enablement … Continue reading 6 Steps to Implement a Social Selling Strategy with Automation Technology
Todd Kunsman — April 27, 2018 Follow @OhSoFreshMusic — April 27, 2018 Is your company’s social content getting buried with little engagement? Does your company’s social strategy need a boost? If those two questions come to mind or you are looking for new ways to improve your social media strategy, then you came to the … Continue reading Are You Utilizing Employee Advocates? Here’s Why They Are Essential to Your Social Media Strategy
At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. Brian Handly on April 27, 2018 In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative. There’s also the … Continue reading Customer acquisition on social media — with your own data
Amity Kapadia — April 26, 2018 Follow @amitykapadia — April 26, 2018 When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements from big celebrities. Research shows, however, that it’s more effective to build relationships with the right micro-influencers and invest in … Continue reading Searching For A Social Media Influencer Platform: The Mini Playbook
Carol Stephen — April 19, 2018 Follow @Carol_Stephen — April 19, 2018 How to Be Less Annoying on Social Media I already know what you’re thinking: Less annoying that what? Or Less annoying than whom? Before I can answer that question, we’d have to set a benchmark, right? And without knowing you personally, that would … Continue reading How to Be Less Annoying on Social Media
Tom Martin — April 13, 2018 Follow @TomMartin — April 13, 2018 I don’t have time to play on Twitter, LinkedIn, or Facebook—I have sales calls to make. Ever heard that one before? It’s been the most common thing social selling trainers and social selling agencies have heard from salespeople for as long as social … Continue reading Are You Exploiting These 4 Easy Social Selling Techniques
David Libby — April 12, 2018 Follow @davidlibby— April 12, 2018 Forgive me while I rant. Your total number of social media influencers do not equal your total influence. You are not Facebook, Twitter or LinkedIn. Nor will you ever be. You do not want to be. You are a B2B technology vendor. Your circle … Continue reading How to Assess the Social Value of Relationships
Susan Gilbert — April 13, 2018 Follow @SusanGilbert — April 13, 2018 How To Use Social Media for Word Of Mouth Marketing Who do you turn to when you want to know whether to purchase a product or service? Word of mouth marketing extends far beyond face-to-face and phone conversations to texting, messaging, social media … Continue reading Social Media Formula For Word Of Mouth Marketing
Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too by Joe Mandese @mp_joemandese, April 11, 2018 The U.S. digital display advertising marketplace continues to grow in both size and share of the digital display advertising. Native ad budgets soared 50.1% in 2017 and became the dominant digital advertising format — albeit one … Continue reading Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
