Mobile Pushes Social, Search Spend Higher by Laurie Sullivan @lauriesullivan, May 1, 2018 Spending growth on paid search rose 11% year-over-year (YoY). For paid-search Shopping Campaigns, the cost-per-click (CPC) fell across devices, but findings suggest improved responsiveness likely helped increase mobile click-through rates (CTRs). Mobile continues to drive paid social and paid-search advertising– outpacing overall … Continue reading Mobile Pushes Social, Search Spend Higher
Tag Archives: Social
Market Better Product Launches with Social Media
Courtney Allbee — April 30, 2018 — April 30, 2018 Movies don’t come out in theaters without a trailer first. Music albums don’t come out in stores or on iTunes without releasing a single first. So why should your new product be any different? Without movie trailers, we wouldn’t really know the actual movie was … Continue reading Market Better Product Launches with Social Media
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
The IAB’s latest video advertising study finds 2/3 of advertisers will shift budgets from TV to digital. Ginny Marvin on April 30, 2018 Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB, which is overseeing the Digital New … Continue reading Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
How to Make an Engaging Video for Social Media
Tod Plotkin — April 30, 2018 Follow @greenbuzzagency — April 30, 2018 Natalie Kaczorowski / Green Buzz Agency Social video generates 1200% more shares than text and images combined, according to smallbiztrends. It’s undeniable that if you’re looking to create a community with your social media, then sharable video is vital to your marketing strategy. … Continue reading How to Make an Engaging Video for Social Media
Track Your Brand Online With These 4 Social Monitoring Tools
Susan Gilbert — April 30, 2018 Follow @SusanGilbert — April 30, 2018 Social Monitoring Tools to Gain Insights on Your Campaigns Keeping track of your conversations can be a an overwhelm of information — as a business you need to have more focus to determine how well your marketing strategy is performing. Getting the right … Continue reading Track Your Brand Online With These 4 Social Monitoring Tools
Is There a Hidden Bias in Social Media That is Harming Your Business?
Graham Jones — April 29, 2018 Follow @grahamjones — April 29, 2018 Social media bias is well-known. The whole issue of political “echo chambers” which probably led to the election of Donald Trump and the outcome of the Brexit referendum has been widely debated. Similarly, the notion of echo chambers on Facebook, giving rise to … Continue reading Is There a Hidden Bias in Social Media That is Harming Your Business?
6 Things to Ask Your Social Media Manager
Amanda Clark — April 26, 2018 Follow @GrammarChicInc — April 26, 2018 While it’s not quite fair to say that everyone has a social media presence, the reality is that most of us do—and that number is only increasing as time goes by. Businesses and public figures can’t afford not to have a footprint on … Continue reading 6 Things to Ask Your Social Media Manager
6 Steps to Implement a Social Selling Strategy with Automation Technology
Jaime Nacach — April 26, 2018 Follow @bloominari — April 26, 2018 In recent times, social selling has grown in popularity because both B2B and B2C companies are using it to get results from their social media participation. Although, there’s still a lot of improvements to be made. According to CSO Insights 2016 Sales Enablement … Continue reading 6 Steps to Implement a Social Selling Strategy with Automation Technology
Are You Utilizing Employee Advocates? Here’s Why They Are Essential to Your Social Media Strategy
Todd Kunsman — April 27, 2018 Follow @OhSoFreshMusic — April 27, 2018 Is your company’s social content getting buried with little engagement? Does your company’s social strategy need a boost? If those two questions come to mind or you are looking for new ways to improve your social media strategy, then you came to the … Continue reading Are You Utilizing Employee Advocates? Here’s Why They Are Essential to Your Social Media Strategy
Customer acquisition on social media — with your own data
At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. Brian Handly on April 27, 2018 In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative. There’s also the … Continue reading Customer acquisition on social media — with your own data
Random Posts on
How to Lose the Weight of Paper Checks in the New Year
How-To Own Your Website And Save Time & Money
How Promotions Change Customer Behavior
20 Creative Summer Giveaway Ideas
You’re Probably Worrying About The Wrong Thing – Part 2
5 Common Website User Experience Mistakes and How to Avoid Them
14 Top Web Design Agencies You Need to Know
When To Use An Empathy Map
