Amity Kapadia — April 26, 2018 Follow @amitykapadia — April 26, 2018 When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements from big celebrities. Research shows, however, that it’s more effective to build relationships with the right micro-influencers and invest in … Continue reading Searching For A Social Media Influencer Platform: The Mini Playbook
Carol Stephen — April 19, 2018 Follow @Carol_Stephen — April 19, 2018 How to Be Less Annoying on Social Media I already know what you’re thinking: Less annoying that what? Or Less annoying than whom? Before I can answer that question, we’d have to set a benchmark, right? And without knowing you personally, that would … Continue reading How to Be Less Annoying on Social Media
Tom Martin — April 13, 2018 Follow @TomMartin — April 13, 2018 I don’t have time to play on Twitter, LinkedIn, or Facebook—I have sales calls to make. Ever heard that one before? It’s been the most common thing social selling trainers and social selling agencies have heard from salespeople for as long as social … Continue reading Are You Exploiting These 4 Easy Social Selling Techniques
David Libby — April 12, 2018 Follow @davidlibby— April 12, 2018 Forgive me while I rant. Your total number of social media influencers do not equal your total influence. You are not Facebook, Twitter or LinkedIn. Nor will you ever be. You do not want to be. You are a B2B technology vendor. Your circle … Continue reading How to Assess the Social Value of Relationships
Susan Gilbert — April 13, 2018 Follow @SusanGilbert — April 13, 2018 How To Use Social Media for Word Of Mouth Marketing Who do you turn to when you want to know whether to purchase a product or service? Word of mouth marketing extends far beyond face-to-face and phone conversations to texting, messaging, social media … Continue reading Social Media Formula For Word Of Mouth Marketing
Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too by Joe Mandese @mp_joemandese, April 11, 2018 The U.S. digital display advertising marketplace continues to grow in both size and share of the digital display advertising. Native ad budgets soared 50.1% in 2017 and became the dominant digital advertising format — albeit one … Continue reading Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
Carrie Hopkins — April 11, 2018 — April 11, 2018 Remember in 1996 when Bill Gates said, “Content is king?” Well, his statement still rings true today in the world of inbound marketing. Your content can be so powerful, and it deserves to be seen by as many eyes as possible! However, your audience won’t … Continue reading Tips to Repurpose Old Blog Posts into Winning Social Media Posts
Karen Repoli — April 9, 2018 Follow @karenrepoli — April 9, 2018 As entrepreneurs, many of us struggle with how to be the most effective on social media. It very likely takes a large chunk of your time and/or marketing budget. We need to do everything possible to make that time and money a good … Continue reading Social Media 101: 7 Basic Tips to Increase Your Effectiveness
Elizabeth Byrd — April 7, 2018 Follow @elizbyrd — April 7, 2018 Each year, SXSW overflows with innovative technologies. And when you get to play with a robotic dog that does tricks and has mannerisms that mirror a live dog, it’s easy to see how Artificial Intelligence is changing the way the world works. But … Continue reading Social Media Marketing With a Human Touch? Yes, Please!
Rachel Sullivan — April 7, 2018 Follow @rachelesullivan — April 7, 2018 It’s hard to keep up with (and I say this as a millennial) all the new social networks popping up – and even harder to learn how to use them personally or for work. So, when I started hearing murmurings about Vero, I … Continue reading Can Vero Pull Off Setting the Future of Social?
