Sabrina Ferraioli — May 4, 2018 — May 4, 2018 How many connections do your company’s employees have on LinkedIn? How many followers does your LinkedIn company page or Twitter feed have? It’s easy to get excited as these numbers build, but does it really matter? Yes and no. It matters because more connections and … Continue reading How to Get Qualified Social Media Leads
Jibran Malek — May 4, 2018 — May 4, 2018 darkmoon1968 / Pixabay As Influencer Marketing becomes a more pervasive channel to drive sales, so too does the need for safety. In response to recent controversies surrounding inappropriate content, social media platforms like Facebook and YouTube have unveiled refreshed community guidelines to ensure the safety … Continue reading Social Media Community Guidelines Digest
Chans Weber — May 4, 2018 Follow @chansweber — May 4, 2018 Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal system, a system described by Greek historian Herodotus as being complete with riders and horses ne’er deterred by “snow nor rain nor heat nor … Continue reading Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent
Karen Repoli — May 1, 2018 Follow @karenrepoli — May 1, 2018 Ahhhh, where is Ms. Manners when you need her? Like on Facebook, Twitter, Instagram and other social media platforms. Let’s face it, sometimes the world wide web feels like the wild, wild, west or maybe Donald Trump’s playground. So I collected some of … Continue reading 10 Social Media Etiquette Tips from Around the Web
Mobile Pushes Social, Search Spend Higher by Laurie Sullivan @lauriesullivan, May 1, 2018 Spending growth on paid search rose 11% year-over-year (YoY). For paid-search Shopping Campaigns, the cost-per-click (CPC) fell across devices, but findings suggest improved responsiveness likely helped increase mobile click-through rates (CTRs). Mobile continues to drive paid social and paid-search advertising– outpacing overall … Continue reading Mobile Pushes Social, Search Spend Higher
Courtney Allbee — April 30, 2018 — April 30, 2018 Movies don’t come out in theaters without a trailer first. Music albums don’t come out in stores or on iTunes without releasing a single first. So why should your new product be any different? Without movie trailers, we wouldn’t really know the actual movie was … Continue reading Market Better Product Launches with Social Media
The IAB’s latest video advertising study finds 2/3 of advertisers will shift budgets from TV to digital. Ginny Marvin on April 30, 2018 Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB, which is overseeing the Digital New … Continue reading Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
Tod Plotkin — April 30, 2018 Follow @greenbuzzagency — April 30, 2018 Natalie Kaczorowski / Green Buzz Agency Social video generates 1200% more shares than text and images combined, according to smallbiztrends. It’s undeniable that if you’re looking to create a community with your social media, then sharable video is vital to your marketing strategy. … Continue reading How to Make an Engaging Video for Social Media
Susan Gilbert — April 30, 2018 Follow @SusanGilbert — April 30, 2018 Social Monitoring Tools to Gain Insights on Your Campaigns Keeping track of your conversations can be a an overwhelm of information — as a business you need to have more focus to determine how well your marketing strategy is performing. Getting the right … Continue reading Track Your Brand Online With These 4 Social Monitoring Tools
Graham Jones — April 29, 2018 Follow @grahamjones — April 29, 2018 Social media bias is well-known. The whole issue of political “echo chambers” which probably led to the election of Donald Trump and the outcome of the Brexit referendum has been widely debated. Similarly, the notion of echo chambers on Facebook, giving rise to … Continue reading Is There a Hidden Bias in Social Media That is Harming Your Business?
