Susan Gilbert — January 3, 2019 Follow @SusanGilbert — January 3, 2019 Gain Better Social Media Insights With These 4 Tools Tracking your content and engagement can take a lot of time and research, but there is a way to get the data you need in order to improve your brand visibility. Using these top … Continue reading Gain Better Insights on Social Media With These 4 Tools
Advertisers need to remember constant reevaluation of their methods is crucial in today’s environment. Susan Wenograd on January 2, 2019 Something that never fails to shock me is how much things change from one year to the next in paid social. Things we evangelized a year ago were either: in their infancy (using Facebook ads … Continue reading Paid social requires sharpening your blade in 2019
Andrew Schulkind — December 27, 2018 — December 27, 2018 Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that seems to dominate a lot of personal social media activity. Here are some ideas for … Continue reading Doing Social Media Right as a Marketer
A wrap up of this year’s social media advertising highlights. Amy Gesenhues on December 27, 2018 at 9:00 am After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social … Continue reading Social media 2018 put the spotlight on data, video, Stories
Kelly MicKey — December 24, 2018 — December 24, 2018 TRANSCRIPTION: I want to ask you a question. What’s the strategic business purpose of your social media? Woah – have you thought about it? Have you considered what it is? There are really five solid substantive reasons why you might want to use social media. … Continue reading Social Media – Define Your Business Purpose
Mike Schaffer — December 20, 2018 Follow @https://twitter.com/echofactory — December 20, 2018 In the day-to-day, B2B and B2C companies can seem worlds apart — but on social media (even though B2C companies are having most of the fun), B2B companies have every opportunity to make up a lot of ground. If you’re a B2B marketing … Continue reading 4 Tips for Selling a B2C Social Media Strategy to Your B2B Company
70% of social brand engagement on Facebook is happening on local Pages. Greg Sterling on December 19, 2018 at 3:41 pm Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes trillions in services which represent the bulk of the U.S. GDP. In parallel, the majority … Continue reading Why every multi-store brand needs a ‘localized social marketing’ strategy
Susan Friesen — December 14, 2018 Follow @eVisionMedia — December 14, 2018 Key Strategies for Small Businesses to be More Social with Social Media We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. … Continue reading How to Build a Better Social Media Presence
Brett McIntyre — December 13, 2018 Follow @216Marketing — December 13, 2018 Social Media is almost unavoidable these days and almost everyone is on it. Someone’s great grandma Jean probably did a Facebook live video of her raking in the bingo winnings last Tuesday or someone’s 11-year-old niece probably snapchatted her burnt pizza at lunch … Continue reading 9 Ways a Candidate Could Fail a Social Media Background Check
Tiffany Fowell — December 13, 2018 — December 13, 2018 CyberRabbit / Pixabay Social media visuals matter for more than just aesthetic reasons—93% of consumers say a product’s visual appearance plays a key role in their purchasing decisions. Since a customer’s perception of a brand is often informed by more than a single touchpoint, social … Continue reading How to Create Engaging Social Media Visuals: 5 Free Tools
