70% of social brand engagement on Facebook is happening on local Pages. Greg Sterling on December 19, 2018 at 3:41 pm Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes trillions in services which represent the bulk of the U.S. GDP. In parallel, the majority … Continue reading Why every multi-store brand needs a ‘localized social marketing’ strategy
Susan Friesen — December 14, 2018 Follow @eVisionMedia — December 14, 2018 Key Strategies for Small Businesses to be More Social with Social Media We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. … Continue reading How to Build a Better Social Media Presence
Brett McIntyre — December 13, 2018 Follow @216Marketing — December 13, 2018 Social Media is almost unavoidable these days and almost everyone is on it. Someone’s great grandma Jean probably did a Facebook live video of her raking in the bingo winnings last Tuesday or someone’s 11-year-old niece probably snapchatted her burnt pizza at lunch … Continue reading 9 Ways a Candidate Could Fail a Social Media Background Check
Tiffany Fowell — December 13, 2018 — December 13, 2018 CyberRabbit / Pixabay Social media visuals matter for more than just aesthetic reasons—93% of consumers say a product’s visual appearance plays a key role in their purchasing decisions. Since a customer’s perception of a brand is often informed by more than a single touchpoint, social … Continue reading How to Create Engaging Social Media Visuals: 5 Free Tools
Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here’s what we learned. Amy Gesenhues on December 11, 2018 Social media apps and mobile device operating systems introduced a number of features this year to help people be more mindful of their digital usage. … Continue reading Marketers say Time Well Spent movement isn’t influencing social media plans
Jomer Gregorio — December 10, 2018 Follow @JomerGregorio — December 10, 2018 For the past recent years, the rapid increase of mobile users and massive advances in data connectivity technology has solidified social media as the new platform for marketing. While traditional platforms remain vital for some business, social media does not just enable companies … Continue reading 5 Actionable Steps to Create an Effective Social Media Marketing Strategy [Infographic]
Personal Branding Blog — December 6, 2018 — December 6, 2018 There’s a lot you can do to improve your personal brand’s social media influence. When you persuade people, your visibility and authority will both rise as a result. How can your brand gain more recognition online? By forging meaningful relationships with individuals and leaders … Continue reading How To Build a Strong Social Media Influence
Elena Prokopets — December 4, 2018 Follow @elenatravelgram — December 4, 2018 If you have business accounts on social media, you are already engaged in social selling, though you may not be using that term specifically. You already know that “selling” on social media is not directly promoting your product or service. It is meeting … Continue reading 5 Social Selling Tips for This Holiday Season
Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018 Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels
Brooke Bayer — November 30, 2018 — November 30, 2018 Let’s start with the definition, as defined by SproutSocial: Social listening is the process of tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging your insights to discover opportunities or create content for those audiences. So, why is social listening an important … Continue reading What Is Social Listening and Why Is It Important?
