Catherine BrockJanuary 12, 2015 Social media polarizes marketers. There are those who believe, without question, that every business needs social media. And then there are those who argue that the ROI is tough to prove—which makes a full social strategy hard to justify. Amid these conflicting opinions, new business owners and marketers are struggling to … Continue reading Social Media Marketing: Should You Even Bother?
Dave LandryJanuary 11, 2015 There are a lot of different factors that go into creating a marketing budget, but that doesn’t mean that the process has to be difficult. If you’re looking to create a budget that will be as effective as possible for your business model, we’re here to help. With that being said, … Continue reading How to Determine Your Social Media Marketing Budget in 2015
Dorien Morin-van DamJanuary 11, 2015 Have You Ever Questioned the Value of Your Social Media Presence? Are you wondering if social media marketing is still worth it for your and your business? Here’s why you shouldn’t give up on your Social Media Marketing even if your stats are down. You might need to re-focus and … Continue reading Is Social Media Marketing Worth It?
Bob HutchinsJanuary 10, 2015 Social media and ecommerce have enjoyed a close bond for at least six or seven years. That much is certain. And while you may argue the fine points of selling through social media, it’s simply not possible to altogether write-off the value of social media as a tool for selling. … Continue reading How Social Media Drove Ecommerce in 2014 (INFOGRAPHIC)
Recycling goes upscale. Reuse becomes aspirational. Take a look at the social good trends that will help companies market their brands this year.January 9, 2015 It’s the start of the new year, and everyone is wondering what is ahead. Questions run the gamut from “Could it be as bad as last year?” to “What kind … Continue reading 5 Social Good Business Trends To Watch In 2015
Susan TuckerJanuary 10, 2015 Social media has grown in the past few years and it continues to grow with very little signs of slowing down. In fact, I would say that the term social media marketing will soon morph into simply “marketing”. It’s a given that most people are online in one way or another, … Continue reading How to Effectively Manage Social Media Marketing For Small Business
Business.comJanuary 10, 2015 You know those people who share anything and everything on Facebook? You can’t be one of those people because you own a business. And no matter what you share via social media, you will be judged by your customers, your employers, and possibly your investors too. Especially if your personal and company … Continue reading How to Balance Your Personal and Professional Identity on Social Media
Madeline BoehmerJanuary 10, 2015 Since starting in the marketing department here at SheerID, I spend a lot of time on social media, keeping tabs on everything going and communicating with others. While I find it fascinating to watch what’s trending, I have also found it interesting to watch how most companies are trying to make … Continue reading Top 5 Ways to Avoid Making a Rookie Social Media Mistake
Angela Hausman, PhDJanuary 10, 2015 Here’s the content you requested from Hausman and Associates. I hope it helps make your marketing SIZZLE. Please contact us – angie@hausmanmarketingletter — if there’s anything we can do to help you. If you’re like me, you’re creating and curating content for a variety of social media platforms – check … Continue reading 5 Tools to Create Images for Social Media Sharing
Jesse AaroneJanuary 10, 2015 Social media has become a preferred and convenient method of attracting new customers for businesses across a wide variety of verticals. From those in retail to others in IT, the five biggest social media platforms — Facebook, Twitter, Instagram, LinkedIn and Pinterest — are still growing, and research indicates that almost … Continue reading How to Acquire New Customers with Social Media
