Bob HutchinsJanuary 25, 2015 A few weeks ago, we talked about social network demographics of 2014. But what about this year – and the next? Where can we expect to see social media users setting up camp in the coming months? Where will we see them flooding out the exit gates? A new infographic produced … Continue reading Where Will Social Media Users Go In 2016? (Infographic)
Business.comJanuary 24, 2015 Cultivating an active, engaged and effective executive social media presence takes time and attention, which is why many senior executives are late to the social media game. However, as is the case with most endeavors, it’s easy to make time for activities that provide value. Here are some ways to get started … Continue reading How to Build an Effective Executive Social Media Presence
Ron JohnsonJanuary 24, 2015 Social media is everywhere, and everybody seems to be using it to one degree or another. We see a lot of business-based social media pages that aren’t accomplishing what those businesses likely had in mind when they started the accounts. In fact, we see a growing trend of highly ineffective social … Continue reading 5 Sure-Fire Ways To Fail At Social Media
Eric HammisJanuary 23, 2015 There’s a plethora of social media channels for businesses to jump on board with these days. And although that seems like a good thing, it also makes it difficult to decide which is the right one for your business. So before we get any further, let’s get this out of the … Continue reading What Social Networks Are Right For My Business?
Naomi GoldbergJanuary 23, 2015 Using social media to grow your business doesn’t mean just opening a corporate Facebook page. Follow our 10 commandments below to master social media for small businesses in 2015 1. Thou shalt not join every social channel Nobody has the time or the energy to be on every social channel, so … Continue reading The 10 Social Commandments for Small Businesses
Juan MendezJanuary 21, 2015 Are you ready to anticipate the future of social media marketing this 2015? Over the past couple of months, there have been some outstanding marketing announcements in the social media world. This recent news has certainly caused a social media twist and the main reason is the embracing of one particular … Continue reading 2015 Social Media Trends: One Marketing Tool To Rule Them All
Laura DonovanJanuary 21, 2015 Social Media is the way marketing is done … everyone knows that. But did you know that it would be better not to do it than to get it wrong? When we started talking about Social Media Marketing in 2009, it was still a fairly foreign concept to most business people. … Continue reading 7 Reasons DIY May Not Work For Social Media Marketing
Graham JonesJanuary 20, 2015 There is increasing evidence that as we use more and more online technology we are becoming more and more obsessed by it. The proportion of people who constantly check their mobile phones for messages or posts from friends is increasing at an alarming rate. Indeed, people are so keen to think … Continue reading Social Networking Means You Can “Catch” Stress
The field of marketers shooting for the next Oreo moment is crowded, so we asked the experts how best to prepare real-time marketing plans for the big game. Martin Beck on January 20, 2015 The lights going out during halftime of the 2013 Super Bowl was unexpected, but even more surprising was how one quickly … Continue reading How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media
If you’re a baseball fan – or even just a Brad Pitt fan – you’ve probably heard of Moneyball and how Billy Beane transformed major league baseball with advanced statistics. Historically, baseball talent was determined by old school baseball insiders — managers, coaches, and scouts who just knew a good baseball player when they saw … Continue reading The Sabermetrics of Social Media Marketing
