Bob HutchinsJanuary 28, 2015 Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out? Then I’ve got a challenge for you. Take a look at Signal’s new infographic, “The 8 Biggest Digital Marketing Trends in 2015,” to see a list of advanced digital marketing trends that may … Continue reading 8 Advanced Trends In Social And Digital Marketing (Infographic)
by Shane Barker January 28th, 2015 Shane Barker Shane Barker is a digital marketing consultant, named the #1 social media consultant in the nation by PROskore Power Rankings. He has expertise in business development, online marketing and is an SEO specialist who has consulted with Fortune 500 companies, government agencies, and a number of A-list … Continue reading How To Calculate Social Media ROI
Business.comJanuary 27, 2015 At one point a few years ago, many execs dismissed social media as a fad — a playground for kids or something for which they simply didn’t have time. Whatever the reason at that moment, a lot of water has passed under the bridge since they made that decision. More than a … Continue reading Confidential to the C-Suite: It’s Not Too Late to Develop Social Media Fluency
Megan Van VlackJanuary 27, 2015 The early opportunities offered by social media networks are dying. According to Forrester, marketers are seeing organic reach diminish on social networks. Today, brands are only reaching 6% of their fans — at best — without paid advertising. Is organic social media reach dead to marketers? In a webinar hosted … Continue reading Organic Social Reach is Dead. What’s Next?
Michelle McGowanJanuary 27, 2015 How to do it and Why is it Important: You’ve done all the right things, set up all the right social accounts, and loaded them up with all the right content to represent your brand. Great, but that’s just Part I. Finding the real value in your social media efforts is … Continue reading The Secrets to Comparing and Evaluating your Most Successful Social Media Channels
Frank BocchinoJanuary 26, 2015 New England. Seattle. What a game that was! Yes I said was. No, this article wasn’t posted a week early. It’s in fact timed perfectly because it’s not about the big game, it’s about the social media game around scheduled events. Good luck getting your post noticed nonetheless your message received … Continue reading Wasn’t That Super Bowl Amazing?! or Proactive Social Media
Tabitha Jean NaylorJanuary 26, 2015 It’s common knowledge that employing right social media tactics can make a huge difference for a small business. If you’re finding it hard to get people to engage with your small business on social media, maybe you don’t understand which tactics to try as it can be confusing considering the … Continue reading 3 Fail-Proof Social Media Tactics For Amping Up Engagement
Kenneth GillettJanuary 26, 2015 It’s hard to believe that Facebook was only founded a decade ago. As marketers, it is sometimes hard to remember what our jobs were like before we consulted this pervasive social network on our computers and smart phones frequently. It’s almost like imagining a time before smart phones, and mobile devices haven’t … Continue reading 5 Predictions for Social Marketing Trends in 2015
Helen NesterenkoJanuary 26, 2015 If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Check out the small detail in the lower righthand corner of the screencap below: Image credit: Mashable That’s right, the phone manufacturer’s Tweet was sent via iPhone. As in, an … Continue reading What the BlackBerry Twitter Debacle Taught Us About Social Media
Andrew HutchisonJanuary 24, 2015 In an ideal world, everyone would love their job. You’d wake up, rub the sleep from your eyes, and you’d take in the light of the new day with optimism in your head and excitement in your heart. You’d feel inspired, energized, keen to see what challenges await. You wouldn’t be … Continue reading The Importance Of Employee Advocacy In The Social Media Era
