Ruxandra MindrutaJanuary 19, 2015 Every day, customers turn to social media to post about brand recommendations, tap into the latest product research and make complaints when they’re unsatisfied and in need of quick assistance. At virtually every point in their experience with your business, customers become more informed by what is being shared online without … Continue reading Five Ways Social Media Can Add Value To Retail Brands
Emma PauwJanuary 18, 2015 Back in 2009 we were preparing for our first ever presentation to businesses on how social media will (dramatically) change the way that things will be done. It was at this time that we mapped out our own process of how to approach social media and its integration into any business… …and … Continue reading ASRE – An Acronym For Successful Social Media
Eric HammisJanuary 18, 2015 Have you ever heard of the term social community? If not, let us explain. A social community is a start-up place for others to gather and communicate through the web on a common interest. So how does that apply to digital marketing? Well, if you’ve got a product, brand or service … Continue reading Do You Have A Social Community?
Stephanie BousquetJanuary 16, 2015 Keeping up with the overwhelming demand for content was a major obstacle for brands in 2014. How can you produce massive amounts of engaging, authentic contentwhile under seriously limited time constraints? One solution is to leverage existing social content from your brand and your customers. Many brands are turning to social … Continue reading Comparing Social Curation Tools: A Review of RebelMouse, Tint and Chute
Louis FoongJanuary 16, 2015 How do you nurture your prospects and keep them moving forward in your sales funnel? More importantly, how do you nurture your prospects in today’s digital and social media savvy world? This interesting infographic provides social media tactics to move prospects and leads through the sales funnel. To be clear, I … Continue reading Nurturing the Sales Funnel Using Social Media [Infographic]
Dave BrockJanuary 17, 2015 Whatever we call it: Social Media, Social Selling, Social Networking, Social Business; too often it’s just not very social. There’s a huge race for companies and individuals to stake out their “turf” in the electronic wastelands and cloud networks. We are inundated with emails, texts, articles, newsletters, connection requests, horrendous prospecting … Continue reading Social Media Isn’t So Social
Alana GottfriedJanuary 17, 2015 Since its inception, social media has evolved massively. It is no longer restricted to social interactions between friends. Now, businesses – small and large – can benefit greatly from its ability to reach consumers and increase brand loyalty (and countless other perks). Social media is now positioned as a must-do in … Continue reading 5 Benefits To Using Social Media For Your Business
Dani ZehraJanuary 17, 2015 Remember the days when social media was a novelty? Today it is an important part of your online marketing campaign. We are living in a media conscious era where a brand’s survival is dependent on its social media presence. That is one reason why we see companies hiring social media consultants, … Continue reading Ways to Increase Your Social Media Presence through Blogging
Mobile trends are consistent across platforms despite differences in user behavior and intent. Ginny Marvin on January 16, 2015 In its Q4 2014 Benchmark Report, Marin Software looked at performance by device across social, display and search campaigns running through its platform. Overall, desktops lost 6.3 percent of click share, primarily to smartphones which … Continue reading Compare Search, Social & Display Performance On Mobile & Desktop [Report]
Kate EndresJanuary 17, 2015 Following a successful preliminary launch, Pinterest’s Promoted Pins Program is now available to any advertiser looking to gain exposure in a relatively new advertising venture on social media. With 70 million Pinterest users globally, success for the program looks to be a promising addition for brands who want to increase their … Continue reading Promoted Pins: Pinterest’s Social Media Marketing Rollout
