Julia BorginiFebruary 28, 2015 In the beginning social media was for connecting with your audience, and listening in on their conversations. Now it’s being used for customer service, technical support, and lead management. Don’t believe me? Take a look at the latest CMI Benchmark Report: you’ll see that 92 percent of B2B companies are using … Continue reading Make Social Media Part Of Your B2B Lead Management Program
How does Super Bowl advertising impact brand perception? Columnist Rick Miller shares insights from social data about Loctite, Nationwide Insurance and McDonald’s. Rick Miller on February 27, 2015 On Super Bowl Mondays — after games go in the history books and uneaten cheese dip goes in the trash — media wonks and marketing pundits take … Continue reading What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising
Candis RousselFebruary 27, 2015 Social media has the remarkable ability to make the world feel instantly smaller. With just a few clicks, you can connect with colleagues and catch up on trending topics in your industry. Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool. … Continue reading 5 Social Media Benefits For Accounting And Financial Services Firms
Louis FoongFebruary 27, 2015 Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds? That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Hashtags allow you to … Continue reading What The #### Are Those Social Media Hashtags All About? [Infographic]
Olivier ChoronFebruary 26, 2015 Yes you are probably thinking a social media strategy for 2015 is a bit late in the day, but with increasingly busy schedules it may just be one of those tasks you are currently winging. Hoping it will just work out for itself. To expect great results you have got to … Continue reading Bad Habits Die Hard. A 2015 Social Media Strategy Is A Must
Janet FoutsFebruary 27, 2015 We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? Yeah. No. The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. … Continue reading Stop Multi-Tasking Social Media
Laura DonovanFebruary 27, 2015 The owner of a local mid-sized home services company had been spending thousands on his telephone book ads and his ads in an online Services Directory. While he is doing well with repeat business and “word of mouth” referrals, he has seen a steady decline in the efficacy of his traditional … Continue reading A Case Study: Four Reasons One Client Decided to Hire a Social Media Marketer
Gal BorensteinFebruary 26, 2015 “Have you seen what she said on Twitter? OMG, have you seen what he said on Linkedin that disparaged our channel partner? Really…? Every day, we read about social media posting faux-pas committed in the name of ‘openness’ and ‘transparency’ and ‘authenticity’ but in reality damaging the brand of their corporation … Continue reading 4 Key Strategies for Smarter Social Media Posting by CEOs [Infographic]
Andrew GazdeckiFebruary 26, 2015 Social media has the power to build a brand, but you need to know how to use the right tools in order to reap the benefits. Using social media the right way can mean the difference between making a profit and falling flat. To be truly savvy in social media, take … Continue reading Using Social Media to Grow Your Business
According to a new study from AddShoppers, social sharing sends an audience that spends significantly more online. Greg Finn on February 26, 2015 A recent study from AddShoppers examined the marriage between social media and e-commerce — and found it quite harmonious. The data in the report was pulled from 10,000 e-commerce websites and 304 million unique … Continue reading Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger
