Len AprilMarch 3, 2015 In a world of social media, job boards are beginning to look antisocial To say that social media has revolutionized the talent acquisition process seems almost passé these days. The reality, according to Jobvite’s 2014 survey, is that social recruiting has established itself as the norm — the accepted standard among … Continue reading New and Improved: Social Recruiting Tools
Joshua MarchMarch 3, 2015 My personal journey in helping companies manage social media started squarely in marketing. I founded iPlatform in 2008, which became one of the world’s first Preferred Developers for Facebook. We had great success building innovative Facebook applications for major brands like Swatch, The Economist, McDonalds and many more. At the time, these applications were … Continue reading CMOs: It’s Time to Hand Over Inbound Social Media
Frank BocchinoMarch 3, 2015 Full disclosure: Every thing I’ve written has had at least one comma or apostrophe out of place… Maybe a letter or word omitted in haste when meeting a tight deadline. I’m not proud of the fact, but it goes with the territory. It’s not that I’m careless, or couldn’t care less … Continue reading Have Social Media Grammar Police Gone Too Far? (DD)
Social media OR SEO – it’s a balancing act to decide which is best to use and to decide which is more important. So, even though I’ve my own opinions, I decided to ask 20 different renowned marketers what their opinion on the was on whether one takes precedence over the other. Q. Social Media … Continue reading Social Media Or SEO? 20 Top Marketers Share Their Opinion!
Vicky OliverMarch 2, 2015 Long before the invention of Facebook and Match.com, our ancestors grappled with how to improve their social lives, forge beneficial connections, and strengthen their reputations. Centuries later, not all that much has changed. For example, how many of us feel the need to escape from social Siberia? And can’t we all … Continue reading Social Tips from Ben Franklin and Other Maxim Masters
Business.comMarch 2, 2015 It’s no secret that social media and content marketing is the most popular use of the Internet for both professional and personal uses. In fact, according to a study by Forbes, 93% of marketers use social media to reach out to their customers and leads. Clearly, social networking websites have proven to … Continue reading Why Every Business Should be Using Multiple Social Media Accounts
Tom BuchheimMarch 2, 2015 Here’s a primer for #q1SFE15: The second annual Sports Fan Engagement Forum is March 2-3 in Kansas City. Whenever I get the chance talk with others about social media, I strongly suggest — sometimes I even preach — that social media professionals should put the fan, customer, reader — first. It’s … Continue reading The Sports And Social Media Strategy Of Putting The Fan First
Bob HutchinsMarch 2, 2015 When it comes to customer service on social media, there are brands that get it…and those that don’t. The brands that truly excel in social media customer service know that response time is everything. But just how fast is “fast?” And what happens when a customer isn’t satisfied by your response? … Continue reading The Top 3 Problems With Customer Service On Social Media [Infographic]
Megan Van VlackMarch 1, 2015 Sales and marketing professionals both know, when it comes to reaching a prospective buyer and closing a deal — timing is everything. As the sales industry advances and consumer purchasing evolves, the research, technology and training that goes into closing a deal has changed. Over the past few years, the … Continue reading Social Selling: How to Reach Buyers Earlier & Shorten the Sales Cycle
Jodie CookMarch 1, 2015 “Twitter is the only social media platform” – Gary Vaynerchuk, with Jodie Cook Social media is defining a generation. The “Information Age” is being dubbed as such because of the use of computers, digital and new media and how bits of information, however large or small, are shared so rapidly between … Continue reading Social Media Interaction
