Katie CooperMay 26, 2015 Social media is all about pumping out fresh content to keep your fans up to date and your company at the forefront of their minds. The more and more content you write, the more likely you are to get tired of social media. If it feels like your brand’s social media … Continue reading 4 Signs Your Social Media is Getting Tired
Richard SunleyMay 24, 2015 These days, sport is big business. From massive global sporting events like the World Cup, to giant team brands like Real Madrid or the Dallas Cowboys, the intersection between sports and business is increasingly lucrative and increasingly global. And one particularly profitable channel of income for the sports teams (and venues) … Continue reading Combining Social Data with Financial Data: Measuring Sponsorship ROI
Ron ChatterjeeMay 22, 2015 What do you think of when you hear the word etiquette? For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media? In general … Continue reading Social Media Marketing: Guide To Etiquette (Infographic)
Sarah GoligerMay 22, 2015 This is the second post in our “How to Launch Social” series, designed to help brands and companies get started with social media for business. You can read part 1 (Starting Up on Twitter) here. Why Use Facebook For Business? With 1.3 billion monthly active users worldwide, Facebook is undoubtedly one … Continue reading Starting Up On Social: Facebook
Elizabeth DyrsmidMay 22, 2015 Perhaps your brand strategies are failing to produce the results (and revenue) you expect, or your sales have tended go unnoticed by customers. If it seems that your competitors forever have the upper hand, you may already be wondering how to keep up with the (virtual) Joneses. It’s an even more … Continue reading How To Research Your Brand With Social Media
Jeff SorianoMay 22, 2015 There are two equally important aspects to social media success: Creating great content and reaching your audience so they can consume it. Marketers and publishers are only able to truly control one of these items: content. The other, reaching your audience, is more difficult because of all of the possible variables … Continue reading Timing Is The Key To Social Media Success
Steve HammMay 21, 2015 You would be hard-pressed to find a professional who will tell you that social media marketing is a newfangled idea that does not show promise. Instead, industry insiders across the niches are quick to point out that any business intent on being relevant in today’s marketing dialog cannot afford to make … Continue reading How to Leverage Social Media Marketing to Enhance Brand Recognition
US consumers broadly skeptical about online privacy protection claims. Greg Sterling on May 21, 2015 The overwhelming majority of Americans want to be able to control their information online and who gets access to it. However, in a wide-ranging and nuanced Pew Research Center survey, most respondents seem resigned to fewer online protections and less privacy. … Continue reading Most Americans Want More Privacy, Don’t Trust Advertisers, Social Media Or Search Engines
Veronica AthanasiouMay 21, 2015 You got the Influencer’s attention on Social Media: Now what? One way to keep your content moving is to share relevant posts from influencers in your line of business. Any piece of content coming from an authority on your subject will surely be taken seriously by your followers. The cherry on … Continue reading Networking With Influencers On Social Media
Helen GeraghtyMay 20, 2015 If you want to create an event that people will know about, a conference in this case, you’ll need to do a bit more than write a press release. However, the means which are at your disposal are much easier to handle and improve than a newspaper – social platforms. Besides, … Continue reading How to Make the Most of Your Conference Using Social Platforms
