Steve RaysonMay 29, 2015 Is there a correlation between social shares and inbound links? The question goes to the heart of why people share content and why they link to content. If people share and link to content for similar reasons then logically you would expect a very strong correlation between shares and links. However, … Continue reading Social Shares and Inbound Links: Insights From New Correlation Data
Bridget WillardMay 30, 2015 How much is your time worth? How much is my time worth? These are the questions we ask ourselves when we decide to outsource. Does it make sense to do $ 18/hour bookkeeping work when your time is worth $ 100? No. You outsource. I talked a bit about why it … Continue reading How Much Should Social Media Cost?
Samantha CollierMay 29, 2015 The term digital marketing can make even the most experienced entrepreneur own roll their eyes in shame. They know they need to connect with their clients and leads but aren’t sure how to get started. Did you know that advertising on Facebook increases the number of qualified leads walking in the … Continue reading Not Defining Your Social Strategy Is A Mistake
Louis FoongMay 29, 2015 Learning to navigate the rules of business and professional etiquette in different situations is a big part of any entrepreneur’s education. The rules for managing a business dinner are different than for a presentation or a casual networking event, and the smart entrepreneur needs to be prepared for each. Similarly, different … Continue reading A Social Media Etiquette Guide for Business (Infographic)
Steve MastersMay 29, 2015 About 90% of the professionals I work with believe Google Plus is a joke. That statistic is based on the number of people who laugh at it when it comes up in conversation, and based on the information given by Eric Enge in his analysis of more than half a million … Continue reading Google Plus A Useless Social Network? See The Stats
Taylor NelsonMay 29, 2015 There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI. Differentiating between the metrics that are vanity and useful will allow you to prove the importance of social media for your business. What it all comes down to … Continue reading 5 Social Media Metrics You Can Stop Tracking Yesterday
by Chris Chi May 29th, 2015 Are you always looking for helpful and interesting content to share on your social media? Do you find it difficult to find the right content for your audience? Finding content has always been a big pain for social media marketer. Because there is just too much content around the … Continue reading Tools To Find The Perfect Social Media Content
Adrish BeraMay 28, 2015 Pic courtesy: Bigstock.com Real People and Friends are the biggest brand ambassadors In today’s world, the potential consumers rely more on the referrals from their friends and other consumers than on any other source including celebrity endorsement. So, as a marketer, you need to have a much deeper and meaningful relationship … Continue reading 5 Step Design of Social Gamification for Internet Business
Elizabeth DyrsmidMay 28, 2015 Has your company been hit with the ‘slap’ of negative online social sentiment? Not long ago, the biggest fear you had when a customer was dissatisfied with your company’s service was that they would tell their friends about the experience until they forgot all about it. Now you have to worry … Continue reading 5 Rules To Help You Care For Your Customers With Social Media
Scott VaughanMay 28, 2015 It’s easy to get caught up counting followers, likes, re-Tweets, and other short-term indicators of a budding social media presence. While those “metrics” provide immediate gratification, they have less tangible impact in driving business value (awareness, funnel advancement, pipeline) and personal brand equity. Before you commit time and resources, I recommend … Continue reading A Four-Step Social Media Strategy That Pays Off
