Jessica PalmeriJune 2, 2015 As the economy continues to grow, unemployment is shrinking and the available talent pool is becoming more competitive. The result? Passive job seekers (i.e. someone who has a job, but would be open to new opportunities) are in high demand in the recruiting world. Passive candidates are generally perceived to be … Continue reading Social Recruiting 101: Utilizing LinkedIn To Find Passive Job Candidates
Lyena Solomon June 2nd, 2015 . My search for “Who should I follow on Twitter” produced 1,220,000,000 results in 0.52 seconds. Clearly, the Internet has a lot of advice on the topic. Every post had one thing in common – the featured influencers were selected by the number of followers. They use promotional style … Continue reading Social Media Experts To Follow On Twitter (That Manage Their Own Accounts)
Steven HughesJune 2, 2015 Companies all over the world have been harnessing the power of social media in order to build brand awareness and grow their businesses. They do this through relaying information about new products and services, or communicating with their customers by soliciting feedback or responding to issues/complaints. However, if these are the … Continue reading Understand Your Audience With Social Media Monitoring
Margot da CunhaJune 1, 2015 Did you know that 25 percent of consumers who complain to brands on Facebook or Twitter expect a response within an hour, according to HubSpot? This seems a bit unrealistic, right? Shockingly enough, it might not be. You’ll likely lose respect and loyalty from a client if their questions and … Continue reading 4 Steps To Go Above And Beyond In Social Media Customer Service
Jomer GregorioJune 1, 2015 The past few years witnessed the tremendous rise of social media, pervading the online consciousness of Internet users from all over the globe. It did not end there however as the influence of social media reached beyond commercial and business circles. Hubspot reported that as much as 92% of marketers from … Continue reading Top 8 Benefits of Social Media Marketing for Small Business (Infographic)
Leah SpectorJune 1, 2015 Whether you feel social media is a minor piece of your marketing mix or a significant part of your B2C business plan, you’ve likely at least accepted it is a must-have in your online selling toolkit. While only 33 percent of social media users in the U.S. follow brands, a whopping … Continue reading Show And Tell: How Social Media Authenticity Creates Community And Customers
Vishal PindoriyaJune 1, 2015 Ever since social media came into being and gave us a brand new and altogether different and enhanced experience through which we can share and discover new things about life, there has been a quest to bring together the online and offline world and experiences. We see examples in the trifolds … Continue reading iBeacon & Social Media (DD)
Susan TuckerJune 1, 2015 Let’s face it, managing your social media marketing is hard enough to keep up with on a regular basis, but with summer around the corner it can be downright impossible to keep it going. Social media does not take a summer vacation. However, there are things you can do to be … Continue reading How to Manage Social Media (and Still Enjoy Summer!)
Jen Phillips AprilMay 31, 2015 Did you know if you put the “social” in social media, you’ll get better engagement and ultimately make more sales? That’s because businesses are built on relationships. Support your on-line efforts from real life partnerships Thousands of business people take time from their busy schedule each week — maybe you’re … Continue reading Have You Identified Your Power Partners on Social?
Paul DunayMay 30, 2015 Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short tenure. At the bottom of the corporate trough, the figure of 48 months was bandied about regularly. According to a recent Forbes article, … Continue reading Social Data Can Add Years To CMO’s Short Tenure
