Jessica WilliamsAugust 25, 2015 In today’s information friendly world, everyone is a sportscaster, sideline photographer, analyst, and coach. Fans today have the ability to share their praise, critiques and favorite plays in the same environment as an ESPN or Sportscenter host. And, the communities that form around these public opinions are possible because of a … Continue reading How Sports Brands Use Social Media To Create VIP Reward Programs
Sarah BeckhamAugust 24, 2015 Are you relationship material? Or do you, ahem, only talk about yourself? A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them. About two-thirds of the survey respondents said their relationships with brands are one-sided. In other … Continue reading 5 Brands That Make Customers the Star on Social Media
Pajaree SuntudkarnAugust 23, 2015 Introduction to Social CRM It must be a dream of any customer-centric company to have a magic crystal ball that helps predict the changes in customer behavior and expectations. In reality, it is quite a challenge to predict where, when, and how these changes are going to take place. Sales, marketing, … Continue reading Shaping Up Brand Strategy with Social CRM
Bonnie HarrisAugust 23, 2015 If you are still letting an intern run your social media accounts, you are doing it wrong. There was a time when Facebook and Twitter seemed like low-stakes methods to self-promote and interact with customers. So some businesses were quick to hand off tasks that nobody else wanted to do to … Continue reading Hiring a Social Media Manager: 3 Must-Have Traits
John DoyleAugust 23, 2015 “I just want to talk with you for a minute about your fascination with 20th century communications tactics.” The last time I hitchhiked, I got picked up by a cop who ended up racing me back to my apartment at burglary-in-progress speed—with the sirens blasting and the lights a-flashing—because there really was … Continue reading The Hitchhiker’s Guide to the Galaxy of Social Media Myths
Keith GriffisAugust 23, 2015 Most of us on Facebook spend a lot of time interacting, but when we post things on our Facebook wall about our business it’s like crickets. Post a picture of your baby are your dog and you get 30 to 50 likes. So basically everyone on your Facebook friends list is … Continue reading 3 Tips to Rock the Hell out of Your Facebook Timeline and Turn Yourself Into a Social Media Maven
Colleen McKennaAugust 22, 2015 I’ve worked with CEOs who want me to report how many emails and phone calls were made on a daily basis. This is painful. They were painful. I’ve also worked with CEOs who have no sales process or quotas and let everyone do their own thing, thinking they would be motivated … Continue reading The Social Selling Index On LinkedIn
When it comes to telling your brand’s story, your customers often do it best. Columnist Jordan Kretchmer gives some examples of brands that are successfully integrating social into the customer journey. Jordan Kretchmer on August 21, 2015 A decade after social networks burst onto the marketing scene, new research from Altimeter Group has confirmed a … Continue reading Want More ROI From Your Social Programs? Take A Look In The Mirror
VerticalResponseAugust 21, 2015 So you want to define a social media strategy for your business? The place to start is with a full understanding of the most widely-used social platforms, their unique purpose, and whether or not your business will be able to reach its target audience. Facebook, Twitter and Pinterest all trend highly with small … Continue reading Social Media & Your Business: Choosing the Best Platform
Kate BoyceAugust 21, 2015 Social Media Marketers are a lucky bunch. Especially when it comes to analytics. There’s a gigantic number of free tools available, paid tools with insight beyond your wildest dreams and even software that can connect the dots between your social media platforms and your website. There’s tons of information at hand. … Continue reading 5 Essential Social Media Metrics You Need To Know
