Tom HustonAugust 28, 2015 If you don’t already know, working as a customer service representative in an enterprise contact center can be one of the most daunting jobs in the world, and there are certain things that even the most even-tempered agents sometimes wish they could say to a disgruntled customer. Perhaps sensing those hidden … Continue reading Rise of the Social Media Customer Service Trolls
Al GomezAugust 28, 2015 Video marketing can take on different forms: from 360 degree viewing to quick shopping; online marketers have a full arsenal on their hands using only one content type. There’s one that stands out in terms of public reaction though – and that is social experiments. Who are the key players in … Continue reading Should Your Brand Invest On YouTube Social Experiments?
Tukan DasAugust 27, 2015 You’ve probably seen some fantastic, creative, out-of-the-box social campaigns recently from top brands. Brands like Coca-Cola, BMW and Nike have run campaigns ranging from short-term Instagram contests to large-scale, multi-channel blockbusters. While there is no doubt that the top brands have creativity and resources, we wanted to ask the question: Are … Continue reading How Well Do Brands Know Their Social Audience? [Infographic]
Michael WightAugust 26, 2015 It seems like such a short time ago, that changes in the Google algorithms could send a company that relies on search engine optimization (SEO) to help market its products into a frenzy. Having the right keywords, placed carefully in web pages, was the key and aim of everyone looking to … Continue reading Is SEO Taking a Backseat to Social Media?
Amanda LoewyAugust 26, 2015 “Follow me on Instagram!” read the text. “Amber __ added you on Facebook!” said the notification. Years ago, those sentences would have been meaningless, but today, in our personal lives, social media has become a vital part of how we connect with others. The same is true for brands trying to … Continue reading 3 Reasons Why Social Media is One of the Most Important Marketing Tools
Sasha ZinevychAugust 25, 2015 There is so much to do in mobile app marketing but to achieve the best results and boost your app sales, you need to concentrate on only two or three digital channels. The first step in choosing the right social media network is to analyze your target audience and try to … Continue reading Social Media Works for Mobile App Marketing. See How.
Pam McBrideAugust 25, 2015 Seasonal campaigns are a favorite among retail marketers. Adjusting budgets, messages, and promotions for the summer months or the winter holidays can often result in big spikes in sales. However, it isn’t enough to run a yearlong campaign that fluctuates with the seasons: marketers need to understand how their audience engages … Continue reading How to Leverage Social Intelligence for Seasonal Campaign Planning
VerticalResponseAugust 25, 2015 Are you currently using social media sites to enhance your business’s online strategy? Posting to these platforms on a regular basis is a great place to start. If you want to increase sales, brand awareness, and website traffic, you’ll have to up your social marketing game by going a bit further. These nine social … Continue reading 9 Social Media Hacks Every Small Business Can Benefit From
Steve FaberAugust 25, 2015 Is Your Social Profile Hurting Your Business Development? Social profiles are a critical part of any marketing and business development activity Have you authored your profile in such a way as to accentuate the benefits of working with you, just like you would in the “about us” portion of your web-site. … Continue reading Is Your Social Profile Sinking Your Business Development Efforts?
Leslie HughesAugust 24, 2015 Social Selling certainly is a “buzz” word that’s been circulating for the past few years. Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or … Continue reading Social Selling: What The Heck Is It, And Why You Should Care.
