Columnist Maggie Malek explains why your search, social and content teams must work together to help drive your brand’s vision and resonate with consumers. Maggie Malek on December 17, 2015 at 10:13 am Is today’s agency model broken? This is the endless debate. Every few years, the marketing pendulum swings between the need for integrated … Continue reading Smashing Old Silos: The Necessary Integration Of Search, Social And Content
by Brandon Mecham December 16, 2015December 16, 2015 If your business is not using inbound marketing currently, then you are behind the curve. Hard selling finds itself losing steam, especially with the tech savvy millennial crowd. Who wants to be sold to when there is literally an infinite number of choices for every product on … Continue reading Social Media Marketing to Millennials
by Penney Fox December 16, 2015 Follow @foxinteractiveDecember 16, 2015 Doing a Deep Dive into Planning Like every other small business owner, I’ve been working on my plans for 2016. My usual planning for the next year is a full day session of reviewing, recapping, brainstorming and creating quarterly plans with all the programs I’m … Continue reading How to Plan Your Social Media Goals
By Apurva Jog December 16th, 2015 |Content, Social Media Marketi Many look at social media advertising and content marketing as if they were two separate concepts and approach them differently as well. The truth however, is that social media advertising wouldn’t exist without content. There is a good reason why many use the … Continue reading How To Amplify Your Social Media Advertising Strategy With Content
by Robert Nissenbaum December 15, 2015December 15, 2015 Not seeing engagement on your social media posts? Who cares! One of the challenges for small brands on social media is simply getting engagement. We stress over writing and posting good content our readers want at the perfect time only to find it doesn’t get seen or … Continue reading No Engagement On Your Social Media Posts? So What?
by Jake Camacho December 14, 2015December 14, 2015 What do zombies, drug dealers, and advertising executives have in common? Possibly quite a few things, but what I’m getting at is that they’ve all been depicted in television shows. In fact, just about everything has been depicted in television shows. With services like Netflix and Hulu … Continue reading 5 Social Media Inspirations From TV’s Hottest Shows
by Mark Schaefer December 12, 2015December 12, 2015 I receive a lot of questions from people who are creating their first social media class or workshop. I have no idea of how many hundreds of hours I have been in front of companies, graduate students, and conferences delivering content to people all over the world … Continue reading How To Create An Amazing Social Media Marketing Workshop
by Sarah Goodall December 12, 2015December 12, 2015 Social Media Today together with Hinge Marketing recently released a new research report about “Understanding employee advocacy on social media.” It’s a great read, particularly because it explores the correlation between revenue growth rate and employee advocacy adoption. One very telling result shows nearly 31% of high … Continue reading Social Advocacy Benefits For Both Employer And Employee
by William Comcowich December 12, 2015 Follow @CyberAlertDecember 12, 2015 Photo credit: Sebastiaan ter Burg During the 2014 Grammy’s, Twitter users pointed out a striking resemblance between Arby’s logo and singer-songwriter Pharrell Williams’s hat. Fortunately for the restaurant chain, its social media listening team was actively monitoring its brand terms on Twitter. It seized the … Continue reading 10 Ways Social Media Listening Can Benefit Your Business
by Graham Day December 11, 2015 Follow @thehpsgroupDecember 11, 2015 Believe it or not, 2016 is almost here! Scary, right? You probably already know that, because you’re probably still wading your way through 2016 planning meetings and numerous budget spreadsheets to work out what your marketing plan for the next 12 months is going to … Continue reading What Will Happen In Social Media In 2016?
