by Mike Moran December 22, 2015 Follow @MikeMoranDecember 22, 2015 Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for Converseon and Revealed Context.] Often, the answer is that they shouldn’t. I mean, if all you want to do is detect a crisis … Continue reading When Free Social Listening Tools Don’t Cut It
by Katie Leimkuehler December 21, 2015 Follow @kleimkuehlerDecember 21, 2015 The goal of social media is to elevate your brand and your business. The best way to this is by having a consistent brand image and connecting with your audience, but are you following all the rules of engagement on social media? Here are 5 … Continue reading 5 Social Media Questions You Need To Be Asking
by David Boutin December 21, 2015December 21, 2015 The Internet is peppered with blog posts about how to generate leads and get more customers through social media and rightfully so; it’s a fantastic topic worth talking about. But I rarely (if ever) see posts about how to use social as a means to retain current … Continue reading 5 Creative Ways to Use Social Media for Customer Retention
by William Comcowich December 21, 2015 Follow @CyberAlertDecember 21, 2015 Most marketers view social media as a must-have strategy, because it produces results. A disadvantage is that it can quickly become an enormous time sink. Most marketers (64%) spend six hours or more on social media, but many spend much more. About 41% dedicate 11 … Continue reading 9 Tips to Save Time in Social Media Marketing
by Amanda Hyer December 19, 2015December 19, 2015 The world of social media marketing used to be so blissfully simple. You posted a picture, watched your engagement grow, and reaped the rewards of your digital efforts. Raise your hand if you’re an experienced social media marketer and immediately called BS on the above sentence. It’s … Continue reading How Live Streams Are Forever Changing Social Media Marketing
by Laura Donovan December 18, 2015 Follow @thewordproDecember 18, 2015 Pew Research Center recently published their results comparing Social Media usage over the last 10 years. Their results reveal just how much social networking sites have affected our lives. In 2005, only 7% of Americans were using social networking, and most of them were youngsters. … Continue reading Why it is Important to Hire the Right Social Media Marketing Professional
by Miranda Paquet December 18, 2015December 18, 2015 We are very excited to announce a new and improved way for you to extend the reach of your email campaign and share it on Facebook, Twitter, and LinkedIn. We call it Social Share, and it will be replacing our existing Simple Share feature. If you’re familiar … Continue reading Extend the Reach of Your Next Email with Social Share
by Anthony Wilde December 18, 2015December 18, 2015 Social media is influencing and amplifying the shift from a transactional economy to a relationship economy better than perhaps any other channel. Customers are no longer happy with one-way communication, they expect engaging conversations with the brands they do business with. Organizations that do this, have a … Continue reading The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’
by John Darwin December 17, 2015 Follow @johnwdarwinDecember 17, 2015 Why do companies’ social media efforts fail? Though there’s a number of reasons companies fall short on social media, one of the most common reasons is simple: a lack of strategy. Getting active on social media for the sake of being on social media is … Continue reading 5 Questions You Absolutely Must Ask When Building a Social Media Strategy
by Kara Burney December 17, 2015 Follow @wkndatburneysDecember 17, 2015 When Star Wars debuted in 1977, it became an instantaneous cultural phenomenon without the help of social networks. But this week’s premiere of Star Wars: The Force Awakens marks the first time that the franchise is in full force on social media. Keep in mind, after all, that it has been 10 … Continue reading The Star Wars Marketing Force Awakens on Social Media with 234 Million Interactions
