by Andrew Breau December 31, 2015December 31, 2015 The world’s online footprint continues to expand at astonishing rates, leaving us with big shoes to fill when it comes to online customer service. This is especially true in the B2C sector, where, as Twitter recently published, tweets aimed at B2C organizations are growing at 50% per … Continue reading Top Tips to Improving Your Social Media Customer Service
Tag Archives: Social
Social Media Marketing: 8 Predictions for Social Media in 2016
by Bethany Jurns December 30, 2015December 30, 2015 It’s that time of year when we say goodbye to the past and start looking ahead and trying to guess what will be fresh and new in the coming months. For marketers, especially digital marketers, staying ahead of trends is critically important in planning where to go … Continue reading Social Media Marketing: 8 Predictions for Social Media in 2016
Social Media Strategy 2016: Monthly Planner
by Laura Wakeham December 30, 2015 Follow @laurawakeham16December 30, 2015 Gone are the days when the only thing New Year’s Eve brought to Facebook was a ton of drunken photos and an absolutely huge number of ‘Happy New Year’ wishes for the people avoiding the ‘text-message traffic’ that commonly occurs at midnight on 31st December. … Continue reading Social Media Strategy 2016: Monthly Planner
9 Ways to Use Social Media to Improve Customer Experience
by BusinessVibes December 30, 2015 Follow @businessvibesDecember 30, 2015 Ten years ago, less than 10% of US citizens had any kind of social media presence. Now? Over 75% of Americans have social media accounts and use Internet frequently. This explosion of social media has led to our approach on marketing a new twist. With the … Continue reading 9 Ways to Use Social Media to Improve Customer Experience
Social Media Marketing: Instagram, Pinterest and YouTube Trends to Watch in 2016
by Kit Smith December 29, 2015December 29, 2015 After predicting changes for Facebook and Twitter, we’ve decided to combine a few of the visual based social networks together. Looking at Instagram, Pinterest and Youtube, they all seem poised for an important year of growth and change. Instagram Trends and Predictions for 2016 Increased user and … Continue reading Social Media Marketing: Instagram, Pinterest and YouTube Trends to Watch in 2016
Social Media Marketing: You Get What You Pay
by Shelly Kramer December 29, 2015 Follow @ShellyKramerDecember 29, 2015 Social media tends to get mixed reviews from marketers, largely because, vanity metrics aside, a lot of marketers still haven’t figured out how to measure the ROI of social. Which makes me crazy because the fact is, social media can boost your bottom line if … Continue reading Social Media Marketing: You Get What You Pay
Get Social – 9 Ways to Promote Your Content and Brand on Social Media
by Nicole Boyer December 28, 2015 Follow @nicoleboyernrDecember 28, 2015 Content marketing has become a “jungle.” There is so much content out there and it has become so time-consuming to create and then promote it. A lot of businesses, in fact, have ditched their inbound content marketing programs and have gone back to strictly outbound … Continue reading Get Social – 9 Ways to Promote Your Content and Brand on Social Media
Understanding the Advertising Guidelines for 5 of the Top Social Networks
by Kim Speier December 27, 2015 Follow @krspeierDecember 27, 2015 When looking for a way to ramp up your business’ social media presence, one of the first and most effective places to look is through promoted posts or advertising. Consumers are so connected to mobile devices and other digital technologies that they play a largely … Continue reading Understanding the Advertising Guidelines for 5 of the Top Social Networks
How to Take Advantage of Social Media Analytics Tools
by Aya Tsuruta December 27, 2015December 27, 2015 Social Media. It’s everywhere. Inescapable. Last week, during the GOP debate, the Facebook icon got more airtime than any candidate. At Boston South Station where many brands advertise using large colorful displays, huge hashtagged words take center stage on many of the banners. By now you understand … Continue reading How to Take Advantage of Social Media Analytics Tools
How to Use Social Listening to Inform Your Buyer Personas
by Lara Berendt December 26, 2015December 26, 2015 What if you could be a fly on the wall in a customer’s weekly strategy meeting as she talks through objectives and roadblocks with her team? Or imagine tagging along to happy hour with a group of your prospects and hearing them vent about their pain points … Continue reading How to Use Social Listening to Inform Your Buyer Personas