by Frank Bocchino January 22, 2016 Follow @frankbocchinoJanuary 22, 2016 Ready for one last social media prognostication for 2016? (Yes I know it’s mid-January 2016, but that’s just how I roll. *sunglasses drop in slowly over eyes*) Good, because there are social media trends that are starting and 2016 will see many changes in the … Continue reading Top 3 Social Media Business Trends in 2016 You Need to Know About
by Andrea Tager January 22, 2016 Follow @alternativecommJanuary 22, 2016 Everyone’s doing it. Social media marketing, that is. And, some are doing it better than others. Take a look at six reasons why your business has yet to master social media marketing. Your social media marketing strategy consists of a Facebook page. “Social media” is … Continue reading 6 Reasons Your Brand is Failing at Social Media Marketing
by Kate Rose January 22, 2016 Follow @rosemcgroryJanuary 22, 2016 OK, let’s lay it out: this one’s going to be a rant. Mostly. There hasn’t been a rant for quite a while, and that’s a lot of keeping it in. Today’s Ginger Stepchild (apologies to gingers; us anglo-saxon mouse types are just jealous!) is Social … Continue reading Why Are Social Media Companies So Awful On Twitter?
by Olivier Choron January 22, 2016 Follow @purechannelappsJanuary 22, 2016 We all know what advocacy is, and when done correctly it can greatly benefit us as brands. Partner this with social media, and social media advocacy becomes one of your best marketing assets. The question is are you taking full advantage of all your advocates? … Continue reading Why Social Media Advocacy is Inevitable
by Adam Wisniewski January 22, 2016January 22, 2016 Lead nurturing is the voodoo we all do to place a potential customer into the proper funnel and guide her to a sale. Rushing prospects too quickly can drive them away. Too soft a sell makes it easy for them to walk. When you attempt to acquire … Continue reading Lead Nurturing with Social Media Advertising
by Michael Kiel January 21, 2016 Follow @inboundmikeJanuary 21, 2016 Social media is so simple anyone can do it. Wait, scratch that. Social media is so simple anyone can do it wrong. Let’s look at how you can stay in front of a social media blunder and create the kind of social media presence that … Continue reading Stop Wasting Time on Social Media Marketing: 19 Steps to Social ROI
by Dhariana Lozano January 21, 2016 Follow @DhariLoJanuary 21, 2016 People talking about your brand on social media aren’t always the best at letting you know they’re talking about you. Having to take an extra step to tag your brand may prove less important than just getting the photo out there. The bottom line is … Continue reading 9 Simple Ways to Use Social Media Search to Find Customers & Fans Online
Hootsuite, Buffer or something else entirely? What tool works best for your social marketing needs? Columnist Mark Traphagen explains why you may want to use more than one to schedule posts. Mark Traphagen on January 21, 2016 While there are many tools for pre-scheduling social media posts, ranging from free-but-simple to expensive-and-complex, two tools that … Continue reading Social Media Scheduling: Why I Use Buffer And Hootsuite In Tandem
by Jessica Bowers January 21, 2016January 21, 2016 Social media has produced tons of great trends in the past year; are you taking advantage? Social media is a unique tool for marketers, advertisers, community managers, and sales professionals—it helps them appeal to and connect with customers. But as far as marketing goes, there are still … Continue reading 4 Great Social Media Trends You Might Not Be Utilizing
by Zahara Jade January 20, 2016 Follow @HireInfluenceJanuary 20, 2016 If you are working on building your social influence, you may think you have tried everything under the sun to build your personal brand and following. You have probably tried a lot of things, but maybe there are a few small ideas that are really … Continue reading 3 Insider Tips to Grow Your Social Influence (That You Haven’t Thought of Yet)
