by Patrick Sitkins January 24, 2016 Follow @patricksitkinsJanuary 24, 2016 Marketing is one of those areas that make or break many small businesses in particular. Competing with some of the larger brand name companies in the same industry who can offer lower costs, whether marginally or substantially, is no easy task. One thing that has … Continue reading Benefits of Social Media for Small Businesses
by Kenna Griffin January 23, 2016January 23, 2016 More than 74 percent of adults use a social networking site. Of those, 78 percent say a company’s social media posts influenced their buying decisions. Your organization cannot miss the chance to influence almost 80 percent of its market. Social media marketing is not option for … Continue reading Why You Need a Social Media Marketing Plan
by Bonnie Harris January 22, 2016 Follow @waxgirl333January 22, 2016 Visual media is an important element of your marketing. It grabs the attention of the viewer and tells a meaningful story in a glance. Visuals help you create brand recognition, highlight events, promote products and create a curated catalog of your business. The kiss of … Continue reading Creating Great Visuals for Social Media
by Justin Wong January 22, 2016 Follow @CurvecommsJanuary 22, 2016 Social media is an interesting tool for businesses. We want to be authentic and genuine and form a real connection with customers, but many companies don’t quite seem to get it. Executives often want their social media channels to be cool and hip, but still … Continue reading Is Your Social Media Authentic Enough?
by Jessica Johnson January 22, 2016January 22, 2016 Social media provides a way for people to come together and share their thoughts, favorite brands, and generally stay in contact with one another. It’s also an excellent way for brands to convey their company messages and brand voices. These platforms open the door for just about … Continue reading The Most Entertaining Brands on Social Media You Should Be Following
by Frank Bocchino January 22, 2016 Follow @frankbocchinoJanuary 22, 2016 Ready for one last social media prognostication for 2016? (Yes I know it’s mid-January 2016, but that’s just how I roll. *sunglasses drop in slowly over eyes*) Good, because there are social media trends that are starting and 2016 will see many changes in the … Continue reading Top 3 Social Media Business Trends in 2016 You Need to Know About
by Andrea Tager January 22, 2016 Follow @alternativecommJanuary 22, 2016 Everyone’s doing it. Social media marketing, that is. And, some are doing it better than others. Take a look at six reasons why your business has yet to master social media marketing. Your social media marketing strategy consists of a Facebook page. “Social media” is … Continue reading 6 Reasons Your Brand is Failing at Social Media Marketing
by Kate Rose January 22, 2016 Follow @rosemcgroryJanuary 22, 2016 OK, let’s lay it out: this one’s going to be a rant. Mostly. There hasn’t been a rant for quite a while, and that’s a lot of keeping it in. Today’s Ginger Stepchild (apologies to gingers; us anglo-saxon mouse types are just jealous!) is Social … Continue reading Why Are Social Media Companies So Awful On Twitter?
by Olivier Choron January 22, 2016 Follow @purechannelappsJanuary 22, 2016 We all know what advocacy is, and when done correctly it can greatly benefit us as brands. Partner this with social media, and social media advocacy becomes one of your best marketing assets. The question is are you taking full advantage of all your advocates? … Continue reading Why Social Media Advocacy is Inevitable
by Adam Wisniewski January 22, 2016January 22, 2016 Lead nurturing is the voodoo we all do to place a potential customer into the proper funnel and guide her to a sale. Rushing prospects too quickly can drive them away. Too soft a sell makes it easy for them to walk. When you attempt to acquire … Continue reading Lead Nurturing with Social Media Advertising
