by Steve Momorella April 8, 2016 Follow @momorellaApril 8, 2016 Over the past several years, social media has become one of the primary distribution channels within an online newsroom. In addition to using email alerts, organizations have started leveraging tools such as RSS feeds, blogs, social sharing and embedded social widgets to help extend their … Continue reading Leverage Social Media in Your Online Newsroom
by Patrick Whatman April 7, 2016April 7, 2016 Social media marketing is bigger than ever. You basically have to be doing it. Trouble is, that means it’s competitive. To make a dent, you need a great strategy. We’ve found some tools that’ll automate steps along the way. If you’re like me, you want to outsource … Continue reading 6 Killer Tools for Better Social Marketing
by Laura Donovan April 7, 2016 Follow @thewordproApril 7, 2016 We often speak to people about the power of Social Media Marketing and Advertising – and it is powerful. However, it might be time to clear up a few misconceptions. Over the last week we were approached by two business owners, who had been hearing … Continue reading Social Media Advertising Is Not A Magic Bullet
by Brooke B. Sellas April 7, 2016 Follow @madSMscientistApril 7, 2016 The “be everywhere” epidemic begs the question for marketers and small business alike: How real time does real-time social media have to be? Is it possible, feasible, or realistic to be a 24/7 brand or business? And if we’re not able to be “on” … Continue reading How Real Time Does Real-Time Social Media Have To Be?
by Sahail Ashraf April 6, 2016 Follow @TalcontentApril 6, 2016 There are many reasons to get involved in social media advertising for your business. One of the most compelling is that it simply works. Advertising has always worked and it’s one of the most effective ways of bringing in new customers. In social media it … Continue reading The Beginner’s Guide to Social Media Advertising
by Bernie Borges April 6, 2016 Follow @bernieborgesApril 6, 2016 In early spring, U.S. Major League Baseball teams convene for six weeks of spring training before the season officially opens in April. One common trait among all the teams is a focus on the basics. Even with the sophistication of training methods, modern equipment and … Continue reading Social Selling is Back to Basics
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. Maggie Malek on April 6, 2016 In an advertising world where tracking matters more … Continue reading Dark search, dark social & everything in between
by Dhariana Lozano April 6, 2016 Follow @DhariLoApril 6, 2016 Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact … Continue reading 4 Ways to Use Social Media Beyond Marketing
by AJ Agrawal April 5, 2016 Follow @ajalumnifyApril 5, 2016 Social media marketing is as important as SEO in this day and age. A third of millennials say they prefer to communicate with businesses via social media. So you need to optimize your website for social media marketing. The first mistake you should never make … Continue reading 3 Ways to Optimize Your Website for Social Media Marketing
by Alex Barca April 5, 2016April 5, 2016 You’ve spent hours researching, analyzing, and finally creating compelling content to help you reach whatever content marketing objective you have. Just like authors who write a book, you’ll probably need to spend just as much, if not more time promoting your content than actually writing it. And … Continue reading 11 Effective Ways to Use Social Media to Promote Your Content
