by Bernie Borges April 6, 2016 Follow @bernieborgesApril 6, 2016 In early spring, U.S. Major League Baseball teams convene for six weeks of spring training before the season officially opens in April. One common trait among all the teams is a focus on the basics. Even with the sophistication of training methods, modern equipment and … Continue reading Social Selling is Back to Basics
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. Maggie Malek on April 6, 2016 In an advertising world where tracking matters more … Continue reading Dark search, dark social & everything in between
by Dhariana Lozano April 6, 2016 Follow @DhariLoApril 6, 2016 Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact … Continue reading 4 Ways to Use Social Media Beyond Marketing
by AJ Agrawal April 5, 2016 Follow @ajalumnifyApril 5, 2016 Social media marketing is as important as SEO in this day and age. A third of millennials say they prefer to communicate with businesses via social media. So you need to optimize your website for social media marketing. The first mistake you should never make … Continue reading 3 Ways to Optimize Your Website for Social Media Marketing
by Alex Barca April 5, 2016April 5, 2016 You’ve spent hours researching, analyzing, and finally creating compelling content to help you reach whatever content marketing objective you have. Just like authors who write a book, you’ll probably need to spend just as much, if not more time promoting your content than actually writing it. And … Continue reading 11 Effective Ways to Use Social Media to Promote Your Content
by Matt Jones April 4, 2016April 4, 2016 Barack Obama’s election heralded a new dawn when it came to digital marketing. Obama was a pioneer of social media during his 2012 election campaign and ended up spending 10 times that of his rival, Mitt Romney ($ 47 million). While small businesses may not have access … Continue reading What Can Small Businesses Learn from The ‘Social Media Election’?
by Susan Friesen April 3, 2016 Follow @https://twitter.com/eVisionMediaApril 3, 2016 If you post it and you Tweet it they will come. Right? Maybe not. While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales. Yes, social media is an important part … Continue reading Busting the Myths About Social Media and Email Marketing
by Justin Wilson April 14, 2016 Follow @Jus_WilsonApril 14, 2016 Social media advertising is one of the most powerful marketing mediums you can use. The adverts are easy to set up (Facebook and Twitter have got shareholders to keep happy, remember) and relatively low cost, so the barriers to someone placing a social media advert … Continue reading 7 Mistakes That Your Social Media Ads Should Avoid
by Eric Seal April 1, 2016April 1, 2016 Here’s the state of Social Media Engagement in 2016. We’re in the middle of a social revolution. There are more social media channels than ever. Businesses have doubled their follower counts since 2015 (Source: Forrester). And brands are pumping out more content than ever before. But ROI … Continue reading Is Your Social Media Engagement Falling Behind? Here’s What You Need to Do
by Tom Pick April 1, 2016April 1, 2016 Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing … Continue reading The Basics of B2B Social Media Marketing Strategy
