Small business owners are constantly on the lookout for ways in which to grow and prosper, as such, social media is becoming more and more of a requirement rather than a fun little side project. While most owners are really beginning to understand the power of platforms like Facebook, Twitter and Pinterest, there are plenty of new sites that need to be considered.
Up-and-Coming Social Media for Small Business
Snapchat
Snapchat is one of the fastest growing social media services out there. With it, you send either an image or a short video to all of your followers. Within 24 hours the content automatically erases (think the Mission Impossible messages that self destruct after listening). It is used primarily by a younger demographic, so if you are trying to boost sales and outreach to a younger crowd, this is the way to go. You can provide special, limited discounts your customers can take advantage of. The best part? Geofilters. If you’re hosting an event or running a quick promotion Snapchat offers you the ability to ping nearby Snapchatters. Genius.
Periscope
Purchased by Twitter in 2015, Periscope is a live streaming video mobile app that allows you to interact with viewers in real time. While live streaming may not be up some folks alley, others have found it to be hugely successful. Small businesses can use it as a way to give folks a behind-the-scenes look at products and product production; gives owners the opportunity to provide exclusive offers or to give tutorials. It doesn’t get any more real than the real-time engagement of this fun platform.
This
Are you tired of clients and followers not actually seeing your content due to other followers that constantly post day in and day out? You don’t want to be that person as then you’ll either be blocked or they will be less likely to interact with your content. That is why This is the answer. It is one of the perfect new social media sites for small business, because you can only post once per day. This gives you greater, extended exposure.
We Heart It
Highly-engaged, tech-savvy millennials are flocking to We Heart It, an image-based social network focused on inspiration, expression, and creativity. Users can collect their favorite images and share with friends. Users are young women 16-25 interested in fashion, art and fun – it’s like a hipper, younger version of Pinterest. Small businesses that are visually driven and desire to reach consumption-based millennial will not want to miss out on this site.
With so many choices and limited bandwidth, it can be easy to get overwhelmed. Not every channel is for every business. It’s important to understand your customers and then determine where you should focus your time and energy.
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