Columnist John Donnelly discusses the role that social media plays in travelers’ planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests. John Donnelly III on August 30, 2016 For the modern traveler, planning a trip is a lot more involved than packing a suitcase. The prominence of … Continue reading 3 ways social intelligence shapes hospitality marketing
by Patrick McFadden Follow @patmmarketingAugust 30, 2016 I’m stilling meeting business owners, business development executives and sales professionals who complain that social media is a giant waste of time, but feel they must dive into it because everyone says they must. Truth is, when this type of thinking is prevalent any business or marketing activity … Continue reading How to Turn Social Media Participation into Sales
by Ronn Torossian Follow @RTorossian5wprAugust 29, 2016 When it comes to social media, there’s more to branding than just posting status updates and responding to mentions and comments. Brands should also engage in social media monitoring and social media listening. In fact, doing one provides data for the other. They may sound the same, but … Continue reading Four Benefits of Social Media Listening
by Roee Ganot Follow @RoeeGanotAugust 29, 2016 Adding images to your social media posts is a great way to get more user engagement. Across social media channels, posts that have images get more attention than posts without them, even on text-heavy channels like Twitter. On photo-centric sites like Instagram, sharing images that are high-quality and … Continue reading 2016 Social Media Image Sizes
by Warren Knight Follow @warrenknightAugust 26, 2016 DID YOU KNOW: 60% OF MARKETERS IDENTIFY “MEASURING ROI” AS ONE OF THEIR TOP THREE SOCIAL MEDIA MARKETING CHALLENGES? I know first hand how difficult it can be to anaylse your social media audience as a small business. The difficulties of exactly how to do this is what … Continue reading How-To Analyse Your Social Media Audience (And What To Do)
by Tukan Das Follow @tdasAugust 28, 2016 No prospect is a one-channel individual. That is, they are not only using email, or Twitter, or LinkedIn, or the phone… chances are, they use all of those, and more, in their day-to-day lives. Prospects are multi-dimensional in their choice of channel and platform, jumping from a phone … Continue reading How to Combine Email, Phone, Social and Personal Connections to Engage Your Prospects
by Daniel RohslerAugust 27, 2016 Brands are finally investing heavily in videos for social platforms. Although the attention is now there, clients often ask about best practices for making a “good” video for social. Facebook has been making a slow but steady switch to showing more videos in users’ News Feeds—I just did a quick … Continue reading What Makes a “Good” Video for Social?
by P.J. Bednarski, Staff Writer @pjbtweet, August 26, 2016 A few items in the news make me wonder. 1. A new survey says YouTube is the favorite brand of kids 6 to 12. 2. A report on Quartz.com concludes Facebook’s new app, Lifestage, that is supposedly strictly for teens, “makes it shockingly easy to stalk … Continue reading The Popular, Risky Reality Of Social
by Louis Foong Follow @thealeagroupAugust 24, 2016 Powerful social media marketing techniques It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. A multi-channel approach is always best. This infographic from myclever Agency takes the guesswork out of creating content … Continue reading How to Create the Perfect Social Media Posts – Part 1
by Jessica Davis Follow @godotmediaAugust 26, 2016 Marketing on social media increases your lead to close rate by a 100%. If you don’t already have a well thought–out plan for social media marketing in place, you are losing both time and money. However, attracting an audience on social media is no mean task, given the … Continue reading 4 Sure–fire Ways to Get Your Business Noticed on Social Media (And The Tools To Do It)
