Jomer Gregorio — April 24, 2017 Follow @JomerGregorio— April 24, 2017 Thanks to social media, reaching people that are beyond our physical touch is possible these days. And no industry has been better in putting these platforms into use like the marketing industry. Whether it’s liking their latest status update or tweets or mentioning their … Continue reading Become a Better Social Marketer [Infographic]
Columnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue — even if you don’t have a massive following on Facebook or Twitter. Jordan Kasteler on April 25, 2017 tanuha2001 / Shutterstock.com Social media has not only revolutionized the way that people communicate and stay in … Continue reading 5 ways to monetize your social media followings
Joei Chan — April 24, 2017 Follow @joeei— April 24, 2017 When I’m not happy with a brand, I don’t hesitate to complain on social media, and when I don’t get a response, I don’t hesitate to switch to their competitor. Sounds a bit extreme? Unfortunately, I’m not the only crazy one. Companies who ignore … Continue reading 3 Keys to a Killer Social Media Customer Support Strategy
The Social Mediator — April 21, 2017 — April 21, 2017 Life as a startup entrepreneur is tough. Getting a business off the ground requires long hours, hard work and real dedication to the cause, but the payoffs can make it all worthwhile. But when the lines between work and life are blurred, how should … Continue reading Sharing the Startup Journey on Social Media
ZOG Digital — April 21, 2017 Follow @zogdigital— April 21, 2017 Publishers face an interesting road ahead as Snapchat Discover enters the We Make Original Content, Too! Hunger Games. There’ve been vocal skeptics, but the platform is pushing forward. Discover launched in January 2015, and has since been a home for daily magazine editions from … Continue reading Snap Out of It: Social Media is Coming for Your TV (DD)
Social Users Turn Away From ‘Interruptive’ Ads by Gavin O’Malley @mp_gavin, April 20, 2017 As Twitter demonstrated earlier this week, social networks have not given up on in-stream video ads, and similarly “interruptive” brand experiences. But as new research shows, people are far less likely to view, like or share a video on social media … Continue reading Social Users Turn Away From ‘Interruptive’ Ads
Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision. Justin Freid on April 21, 2017 Social has become a key component of most brands’ marketing and engagement strategies. As a result, there are quite … Continue reading Using a social management platform: What you need to know
Mindi Rosser — April 17, 2017 Follow @MindiRRosser— April 17, 2017 Employee advocacy is the heartbeat of your company. Wait. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s … Continue reading Social Media Employee Advocacy is the Heartbeat of Your Company
Jeanette Russell — April 21, 2017 Follow @jnetrussell— April 21, 2017 Social media influencers aren’t elusive. They’re everywhere, especially in your email list. There’s a good chance you have hundreds, if not thousands, who would gladly share your campaign message with their social networks if you did one thing—asked them (and not in a wimpy … Continue reading Engage Social Media Influencers to Extend Your Reach & Drive Action
Catherine Hayden — April 21, 2017 — April 21, 2017 Ever wondered how some people seem to own everything they do on social? All of the answers you need are here. We’ve rounded up tips from three social media superstars, with practical ideas for applying them in your marketing. Dan Wieden – The Guy Who … Continue reading How Not To Fail In Social Media Marketing
