Kristen Hicks — April 14, 2017 Follow @atxcopywriter— April 14, 2017 Your customers are smart. They know marketers have a stake in the claims you make about a company’s products. If they’re ever going to trust what you have to say, you must give them more than your own word. That’s what makes social proof … Continue reading 3 Ways to Leverage Social Proof Beyond Case Studies
Mitt Ray — April 12, 2017 Follow @SMWriting— April 12, 2017 Are visuals a part of your social media marketing strategy? Would you like some tools to help boost your visual social media marketing? The fastest growing social networks are Tumblr, Pinterest and Instagram. The one thing these networks have in common is that you … Continue reading 9 Amazing Visual Social Media Tools to Boost Your Authority
Warren Knight — April 11, 2017 Follow @warrenknight— April 11, 2017 Did you know that 73% of B2C content creators said that “creating more visual content” was their top priority for 2017? Having consistent branding across all of your social networks is an important piece of the puzzle to building trust within your community online. … Continue reading The Most Up-to-Date Social Media Image Size Guide
Amy Campbell — April 10, 2017 — April 10, 2017 What is Apple’s new video editing app all about? You may have heard chatter about Clips, Apple’s new editing app that allows you to create and design video content. It’s easy to make direct comparisons between Clip’s editing capabilities and those of Instagram and Snapchat. … Continue reading Clips, Captioning, and the Catastrophic Autoplay: An Update on Social Video
Patrick Whatman — April 10, 2017 Follow @mrwhatman— April 10, 2017 Great marketing requires good data. You can’t know whether you’re making smart decisions and using the right strategies unless you measure your performance. It’s true for most marketing styles, and it’s definitely true for social media. As a marketer, we need to constantly prove … Continue reading The 10 Most Important Social Media Metrics to Monitor
Senraj Soundar — April 10, 2017 Follow @https://twitter.com/ConnectLeader— April 10, 2017 South by Southwest (SXSW) is an annual gathering of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas. For the past three years over 70,000 young, tech savvy, musical and chronically hip youth have been making SXSW … Continue reading Holy CRM System! The Vatican is Doing Social Selling
Olga Bedrina — April 10, 2017 Follow @WaveVideoApp— April 10, 2017 Large and small companies may leverage an investment in social media marketing differently, according to HubSpot. In fact, these average differences in the way companies of different sizes portion their budgets help to illustrate how SMBs have used this kind of online advertising and … Continue reading Social Media Advertising for SMBs Vs. Enterprises
Disha Dinesh — April 8, 2017 Follow @Disha_Dee— April 8, 2017 According to Ogilvy, the organic reach of content published by brands on Facebook is plummeting. In an attempt to make feeds more relevant to their users, Facebook has prioritized content shared by friends and family. As social networks acquire more users and see more … Continue reading 6 Quick Hacks for Increasing Organic Social Media Reach
Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results. Eric Enge on April 4, 2017 The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and … Continue reading SEO and social: 1 + 1 = 3
Catherine Hayden — April 7, 2017 — April 7, 2017 Measuring the return on your social media investment isn’t optional. Making sure you demonstrate how your social media campaigns are contributing to an organisation’s broader business goals secures their buy-in. To do this, you need a firm grasp of social media ROI and to make … Continue reading How To Measure Social Media ROI With Campaign Tracking In 3 Steps
