Personal Branding Blog — June 27, 2017 — June 27, 2017 Tumisu / Pixabay There are many benefits of using social media such as connecting with friends and family who live far away or following the news and latest trends. However, if you misuse it, it can get you in trouble and destroy your whole … Continue reading Biggest Social Media Mistakes That Can Get You Fired
Sahail Ashraf — June 27, 2017 Follow @Talcontent — June 27, 2017 It takes around five times more money to find a new customer than it does to retain an existing one. And using social media to do this can often be easier than you think. The ease of use and the low cost involved … Continue reading How To Use Social Media To Increase The Value Of A Customer Relationship
Hannah Murray — June 26, 2017 — June 26, 2017 When you’re a C-level executive, you have limited time. For a project to merit cutting into your day, it needs to be worth your time. Social media can seem frivolous, but it’s a key element of getting your voice out there. If you are trying … Continue reading Why It’s Crucial For Executives To Be On Social Media
Carol Stephen — June 26, 2017 Follow @Carol_Stephen — June 26, 2017 How to Best Work with a Social Media Manager Maximize Your Time How can you maximize your time so I can do my best work and get you the best return on your social media investment? Here are some ideas for you. Know … Continue reading How to Best Work With a Social Media Manager
How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types. Brad O’Brien on June 26, 2017 Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and … Continue reading B2B vs. B2C: What’s the social strategy?
Alice Williams — June 25, 2017 — June 25, 2017 Summer is upon us, which means your social media team has a barrage of big days like Father’s Day, Independence Day, and Labor Day to plan content around. During this busy season, social media teams are tasked with generating a wealth of new content on … Continue reading 5 Ways to Keep Your Social Media Team Motivated This Summer
Ana Gotter — June 23, 2017 — June 23, 2017 One of the things that video does best is conveying emotion quickly and powerfully. You can see the expressions on someone’s face, hear their tone of voice, and feel more of a personal connection because of it. Adding emotion in social media videos strengthens them … Continue reading How to Add More Emotion to Your Social Media Videos
Spencer X. Smith — June 22, 2017 Follow @spencerXsays — June 22, 2017 One of my early clients when I started doing social media consulting was a lawyer in Phoenix who concentrated on helping businesses work through mergers and acquisitions. We met up when I was in town for a conference. “Now that I’ve made … Continue reading 3 Social Media Strategies to Make the Most of Every Conference
Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of ‘when’ and not ‘if’ for SMBs. Jordan Kasteler on June 22, 2017 Why is video still a thorn in the side of small businesses? … Continue reading It’s time for SMBs to go all in on social and mobile video
ROI Means Email Beats Social And Paid Search Every Time by Sean Hargrave , Staff Writer, June 21, 2017 Every now and then someone presents data that just stops you in your tracks, and today that is exactly what a list of statistics around various digital marketing channels has done for me. The list reads … Continue reading ROI Means Email Beats Social And Paid Search Every Time
