When it comes to engaging with consumers on social, automation can save you both time and money. Contributor Seth Price outlines four things to consider when automating your social media content. Seth Price on July 3, 2017 As social media feeds fill with thousands of updates every hour, users have put a premium on … Continue reading Social media automation: Oxymoron or godsend?
Harry Rollason — July 3, 2017 — July 3, 2017 So far in our series, we’ve covered why both brands and agents love social care, and why social care saves money. Our final topic is its impact on revenue. “More sales” usually isn’t on the list of features you might expect from a customer care … Continue reading How Social Care Boosts Revenue
Dhariana Lozano — June 30, 2017 Follow @DhariLo — June 30, 2017 Creating value and offering great information to your audience and potential customers is key in acquiring and retaining your social media following. Creating snackable content is one way to achieve these goals through visuals, drive traffic back to larger pieces of content, while … Continue reading How To Create and Use Snackable Content For Social Media Growth
Jason Quintal — June 30, 2017 — June 30, 2017 Why is Paid Advertising on Social Media Necessary? If you’re a business owner or in the field of marketing or advertising, and you’re new to the world of social media paid advertising, this article is for you. With more than 2 billion users across platforms … Continue reading A Beginner’s Guide to Social Media Paid Advertising: Part 1
Cheryl Strauss Einhorn — June 30, 2017 Follow @CherylEinhorn— June 30, 2017 The Electoral College was originally established to make sure that there was a group of citizens who could make better informed decisions than the masses, in part because at the time of our nation’s founding many Americans were illiterate and ill-informed about politics. … Continue reading Is Facebook The Electoral College of Social Media?
Carol Stephen — June 29, 2017 Follow @Carol_Stephen — June 29, 2017 How to SuperCharge Your Blog Posts On Social Media 10 Easy Ways Your company or startup is just getting started on social media. You have 72 followers after three months of pushing hard and daily posting. After a full day’s work, you have … Continue reading How to SuperCharge Your Blog Posts On Social Media 10 Easy Ways
Bob Hutchins — June 29, 2017 Follow @Bobhutchins — June 29, 2017 By the time you figure out what works, it doesn’t. That’s social media for you – a constantly changing frontier where “best practices” are best because they’re unique and interesting, standing out from the crowd. They challenge the status quo, suggesting a new … Continue reading How to Build a Sustainable Social Marketing Strategy [Infographic]
Justin Wilson — June 29, 2017 Follow @Jus_Wilson — June 29, 2017 LoboStudioHamburg / Pixabay A lot of the blogs that I write are about very specific areas of digital marketing which is (extremely!) useful if that particular issue is on your radar. But sometimes the question that you have on your mind is a … Continue reading 6 Ways to Be Better at Social Media
Mona Hellenkemper — June 28, 2017 — June 28, 2017 “People do not buy goods & services. They buy relations, stories, and magic.” This quote by Seth Godin describes how we make most of our purchase decisions. We are not only led by rationality alone when deciding about the purchase of a product. But how … Continue reading Emotional Vs Rational Purchases – How Social Media Triggers Consumers’ Buying Decisions
Bob Hutchins — June 28, 2017 Follow @Bobhutchins — June 28, 2017 Turns out, honesty really is the best policy – and Sprout Social just released the data to prove it. A new report from the Q2 2017 Sprout Social Index takes a closer look at brand personality. This is what we frequently refer to … Continue reading New Report: ‘Honesty’ Valued Above All Else on Social
