How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types. Brad O’Brien on June 26, 2017 Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and … Continue reading B2B vs. B2C: What’s the social strategy?
Alice Williams — June 25, 2017 — June 25, 2017 Summer is upon us, which means your social media team has a barrage of big days like Father’s Day, Independence Day, and Labor Day to plan content around. During this busy season, social media teams are tasked with generating a wealth of new content on … Continue reading 5 Ways to Keep Your Social Media Team Motivated This Summer
Ana Gotter — June 23, 2017 — June 23, 2017 One of the things that video does best is conveying emotion quickly and powerfully. You can see the expressions on someone’s face, hear their tone of voice, and feel more of a personal connection because of it. Adding emotion in social media videos strengthens them … Continue reading How to Add More Emotion to Your Social Media Videos
Spencer X. Smith — June 22, 2017 Follow @spencerXsays — June 22, 2017 One of my early clients when I started doing social media consulting was a lawyer in Phoenix who concentrated on helping businesses work through mergers and acquisitions. We met up when I was in town for a conference. “Now that I’ve made … Continue reading 3 Social Media Strategies to Make the Most of Every Conference
Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of ‘when’ and not ‘if’ for SMBs. Jordan Kasteler on June 22, 2017 Why is video still a thorn in the side of small businesses? … Continue reading It’s time for SMBs to go all in on social and mobile video
ROI Means Email Beats Social And Paid Search Every Time by Sean Hargrave , Staff Writer, June 21, 2017 Every now and then someone presents data that just stops you in your tracks, and today that is exactly what a list of statistics around various digital marketing channels has done for me. The list reads … Continue reading ROI Means Email Beats Social And Paid Search Every Time
Harry Rollason — June 22, 2017 — June 22, 2017 metsi / Pixabay Customer service agents are the superheroes of the business world: when they save the day, it goes without thanks but when they perform poorly, they’re blamed like Batman. If that blame occurs on social media, it occasionally goes viral costing the company … Continue reading The 3 Ways Social Care Saves Money
Zach Heller — June 21, 2017 Follow @zheller — June 21, 2017 Social media marketing, broadly speaking, is made up of two distinct strategies – brand pages (organic) and advertising (paid). While past advice in this area has focused mostly on the organic area, the truth is that most brands find it very difficult to … Continue reading The State of Social Media Advertising
Bob Hutchins — June 20, 2017 Follow @Bobhutchins — June 20, 2017 Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the … Continue reading Everything You Need to Know NOW About Social Video Marketing
Ruby Rusine — June 16, 2017 Follow @SocialSMktg— June 16, 2017 Before you join the throng of companies and use your valuable and limited resources in your wish to make your social media efforts succeed, do THIS quick audit first. That way you do not waste your social media efforts, and you have realistic expectations … Continue reading Question: Will My Company’s Social Media Efforts Pay Off?
