Carol Stephen — August 8, 2017 Follow @Carol_Stephen — August 8, 2017 How to Save Time and Money with Social Media You’ve probably heard the idea that you should focus on your strengths, not try to develop your weaknesses before. If you haven’t, here’s a blog post that I wrote: How to Focus on your … Continue reading How to Save Time and Money with Social Media
By Evelyn Timson August 8th, 2017 Video has already vastly transformed the social media marketing landscape, massively boosting engagement levels and helping brands connect with audiences in a variety of new and often meaningful ways. As bandwidths become greater, mobile internet data gets cheaper and video continues to spearhead the destruction of old fashioned interruptive … Continue reading Video Technologies Set To Make A Big Splash In Social Media
What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer. Mark Traphagen on August 8, 2017 at 10:39 am In many cases, your content and landing pages that get social traffic have a clear … Continue reading Measuring social traffic effectiveness when conversion is not the goal
Wolfram van Wezel — August 7, 2017 — August 7, 2017 LoboStudioHamburg / Pixabay “Succeeding in business is all about making connections.” — Richard Branson When you bake a chocolate cake, missing one ingredient can lead to disaster. Without baking powder, it goes flat. Without the sugar, it’s bitter. The same applies to the outreach … Continue reading Account-Based Marketing: Getting the Most Out of Social Media
Personal Branding Blog — August 3, 2017 — August 3, 2017 When building a personal brand online it’s important to share articles that your audience can relate to. One way to achieve this is through targeted content search. But where can you find the best topics for your target market? There are still several places … Continue reading Content Sources You Can Use Now for Your Brand on Social Media
John Hawthorne — August 4, 2017 — August 4, 2017 geralt / Pixabay Social media influences almost every facet of our lives. We use Twitter and Facebook to learn about the news. We chat with friends via Facebook Messenger and WhatsApp. We send silly messages to each other through Snapchat and save our favorite things … Continue reading 5 Astounding Ways Social Media Is Transforming eCommerce
Sure, you may have plenty of social fans, but are you turning that follower count into revenue? Contributor Tamar Weinberg explains how you can monetize your social following. Tamar Weinberg on August 4, 2017 Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social … Continue reading What should you do with all those ‘Likes’? How to spin social followers into gold
Brian Wallace — August 3, 2017 Follow @nowsourcing — August 3, 2017 Finally there’s good news for small businesses on the advertising front – you don’t actually need to hire a retired pro athlete to say nice things about your goods or services. You will actually get a better bang for your buck using social … Continue reading Social Media Influencers: A Boon To Small Business [Infographic]
Greg Cawood — August 2, 2017 Follow @iqnection — August 2, 2017 LoboStudioHamburg / Pixabay Here’s an experiment: Think of the three businesses closest to where you are, and search for them online. How many of them had a social media presence? These days, a business without a Facebook or Twitter account is the exception, … Continue reading The Relevance of Social Media to Your Business
Ivan Ivanov — August 2, 2017 — August 2, 2017 There’s no place like the internet. Stars are made every day, weird trends take the world by storm and everything can become viral seemingly out of nowhere. The pound symbol has been officially replaced by the hashtag and the hype train never stops. What is … Continue reading 5 Most Unintentionally Successful Social Media Marketing Campaigns Ever
