Ana Gotter — July 22, 2017 — July 22, 2017 In today’s world, where we increasingly have an attention span that can’t even rival a goldfish and more distractions than ever, it’s hard to keep users engaged, focused, and on track. This means that it’s more difficult to get users to move through our “what” … Continue reading How to Optimize Your Social Media Videos for Conversions
Susan Tatum — July 21, 2017 — July 21, 2017 Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half of the people who contact us for help with a social media program don’t have … Continue reading Read This Article Before You Start A Social Media Program
Sahail Ashraf — July 21, 2017 Follow @Talcontent — July 21, 2017 It is not easy to be authentic on social. Even if your client’s posts are relaxed and calm and don’t sell stuff, chances are they will turn up the noise every now and then. Take a moment to look through some social feeds … Continue reading The New Authenticity On Social Media
Melissa Nazar — July 22, 2017 — July 22, 2017 Social media – it’s not just a B2C marketer thing. It should come as no surprise that 83 percent of B2B marketers today use social media content. Marketers say they see more exposure, increased website traffic, and more loyal fan bases thanks to social media. … Continue reading How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
Jonathan Chan — July 21, 2017 Follow @joncwrites — July 21, 2017 rawpixel / Pixabay Word-of-mouth is one of the most valuable types of marketing for your startup business. In fact, it has been shown to influence anywhere up to 50% of all purchase decisions. Think of it this way – if you’ve never heard … Continue reading How to Promote Your Startup Using Social Influencers
Julie Chomiak — July 20, 2017 — July 20, 2017 USA-Reiseblogger / Pixabay In this age of digital connectedness, there is a multitude of reasons to be on social media as a small business. However, one of the overlooked ways to connect with customers, build brand equity, and humanize your company is by providing customer … Continue reading Customer Care: 7 Ways to Provide Stellar Customer Service on Social Media
Carol Stephen — July 20, 2017 Follow @Carol_Stephen — July 20, 2017 Why Social Media Does Not Correspond to Exponential Growth Recently, someone mentioned an old Faberge shampoo commercial. It reminded me of what people often believe about social media. In the Faberge ad, Heather Locklear says “I’ll tell two friends, and they’ll tell two … Continue reading Why Social Media Does Not Correspond to Exponential Growth
Ana Gotter — July 19, 2017 — July 19, 2017 Launching your social media video campaign feels exhausting and time consuming, but it’s not the most difficult part of the process. Instead, being able to continue to create enough high-quality, interesting videos is the toughest challenge most businesses will face. Whether you’re using YouTube or … Continue reading How to Generate Ideas for Unique Social Media Videos
Joao Romao — July 18, 2017 Follow @joaoromaolx — July 18, 2017 Social Marketing is becoming more and more complex. Every year new challengers try to grab some of Facebook’s market share. In some cases, it can be a great opportunity for businesses that want to get an edge over the competition. Or a massive … Continue reading The State of Social Sharing 2017 [Infographic]
Sarah Hecker — July 18, 2017 — July 18, 2017 Free-Photos / Pixabay Handing over the reins of your social accounts can seem like a daunting task, especially if you’ve been successfully managing social media up until this point. While you might be hesitant to relinquish control—or, even, to share control—of your online presence, utilizing … Continue reading 4 Ways Your Inbound Marketing Agency Can Help with Social Media
