Ivan Ivanov — August 24, 2017 — August 24, 2017 During the past few weeks, the future of Twitter seems to be hanging in the balance. The stock of the social media microblogging platform is falling, and their active user base numbers don’t seem to be painting a good picture either. Nevertheless, with the fast … Continue reading The Twitter To-Do Checklist For Social Media Marketers
Paid-Search Advertising Still Outranks Social In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2017 Although they struggle to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid-search text ads remain the best performer for marketers.That’s … Continue reading Paid-Search Advertising Still Outranks Social In Performance
Liz Papagni — August 15, 2017 Follow @mrktgworx — August 15, 2017 If you’re still using the old faithful social media platforms—Facebook, Twitter, and LinkedIn—don’t worry. These networks aren’t going anywhere. If, however, you’ve noticed a downtrend in the number of engagements you’re receiving, it may be because you haven’t kept up with the many … Continue reading The Future of Social Media Marketing
Max Greene — August 15, 2017 Follow @muffinmarketing — August 15, 2017 Social media is one of the most effective methods of promotion for your small business. Not only can you build an audience on sites like Twitter, Facebook and Instagram, but you can use your followers to drive traffic to your website and put … Continue reading When Are the Best Times to Post New Content on Social Media? [Infographic]
How do you create social media content that grabs your audience’s attention? Columnist Jordan Kasteler outlines 10 tools that will help you with images, videos and more. Jordan Kasteler on August 15, 2017 Social media has changed a lot over the last five years — and truth be told, that’s the understatement of the … Continue reading 10 tools for creating compelling content for social media
Ivan Ivanov — August 14, 2017 — August 14, 2017 Instagram is quickly becoming one of the most popular social media platforms for marketers and advertisers. While Facebook still has the biggest audience, as our recent reports show, the engagement rates on the photo sharing platform are as much as 70 percent higher. But simply … Continue reading 17 Questions Social Media Marketers Should Ask Themselves Before Posting On Instagram
Kevin Page — August 11, 2017 Follow @1nonlyKevinPage — August 11, 2017 With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform and multiply that by the power of video content, and you’ve got yourself a match … Continue reading Social Media Advertising: Optimizing Your Video for Facebook Ads
Tabitha Jean Naylor — August 11, 2017 Follow @TabithaNaylor — August 11, 2017 LoboStudioHamburg / Pixabay Virtually everyone – from the teenager down the street to your grandmother in Omaha – is on social media. It’s literally transformed the way we communicate in ways we never even thought possible 10 to 20 years ago. … Continue reading 3 Ways Social Media Can Positively Affect Your PR Efforts
Kelsey Steuer — August 9, 2017 Follow @WorkingEvolved — August 9, 2017 rawpixel / Pixabay Each Human Resource department handles day to day operations, and any or all of the following: recruiting, screening, interviewing and placing workers. They also regularly take on employee relations, payroll, benefits and training. Further, Human Resource managers plan, direct and … Continue reading Amplify Your Human Resource Department with Social Collaboration
Amanda Clark — August 9, 2017 Follow @GrammarChicInc — August 9, 2017 geralt / Pixabay In most areas of life, quality is of considerably greater importance than quantity. Case in point: Social media followers. It’s definitely significant for your company Facebook page to have a lot of followers, for instance, but it’s not especially meaningful … Continue reading How Social Media Can Drive Brand Loyalty
