Hannah Murray — September 1, 2017 — September 1, 2017 We get this question from our clients a lot: When should I invest in paid social? Our answer: If you’re investing in social media marketing at all, you should have a paid social program. In a 2016 report, Gartner analyst Jay Wilson was as clear … Continue reading When Should Brands Invest in Paid Social?
Tag Archives: Social
The Importance of Video on Social Media and Why You Might Be Missing Out
Susan Tucker — August 31, 2017 Follow @getsusanmktg — August 31, 2017 How important is social media video marketing? Some would say that it’s absolutely everything. In fact, there are many successful entrepreneurs who have built successful social media marketing campaigns solely around video. If you have not had the chance to incorporate video into … Continue reading The Importance of Video on Social Media and Why You Might Be Missing Out
4 Real Time Uses Of Chatbots In Social Media Marketing
By Victoria Klochkova August 31st, 2017 During the summit of 2011, Gartner predicted that by 2020, 85% of all customer interactions with a business wouldn’t involve humans. The heavy use of chatbots in social media marketing that started in 2016 might turn this prediction true. These programs run by artificial intelligence (AI) offer great opportunities … Continue reading 4 Real Time Uses Of Chatbots In Social Media Marketing
Social Media Marketing Tactics To Try Right Now
Lisa Saldino — August 31, 2017 — August 31, 2017 Designing A Successful Content Marketing Strategy Content marketing is a marketing approach geared towards creating and distributing valuable content designed to attract a defined audience. There are two parts to content marketing: create and promote. Act as a resource for your audience and focus on … Continue reading Social Media Marketing Tactics To Try Right Now
Reimagine Your Content and Social Sharing for Personal Name SEO
Denny McCorkle — August 30, 2017 Follow @DennyMcCorkle — August 30, 2017 Your social profiles and the social sharing of career-related content should confirm your personal brand identity to others and provide support for personal name SEO. Content has power for personal branding. The social sharing of curated or created content can: (1) show others … Continue reading Reimagine Your Content and Social Sharing for Personal Name SEO
How Millennials (And Others) Use Social Media For Brand Accountability
Brooke B. Sellas — August 30, 2017 Follow @madSMscientist — August 30, 2017 Brand accountability is a growing trend with how consumers are using social media today. This means your worst brand behavior is paraded online for potential customers to consume. How is this impacting your brand reputation and purchasing decisions from would-customers? We’re dissecting … Continue reading How Millennials (And Others) Use Social Media For Brand Accountability
10 Ways to Use Social Media to Enhance Your Qualifications as the Top Marketing Candidate
Mark Miller — August 29, 2017 Follow @MMtwopointfive — August 29, 2017 StockSnap / Pixabay Unless you’ve been hiding out under a rock, you know social media (and social media staffing) is an incredibly powerful tool for brands wanting to build a strong digital presence. This is also true for marketers’ personal brands – whether … Continue reading 10 Ways to Use Social Media to Enhance Your Qualifications as the Top Marketing Candidate
9 Social Media Ideas for Retail Marketers
Shane Shirley — August 28, 2017 Follow @FactoryDPromos — August 28, 2017 TeroVesalainen / Pixabay More than 90 percent of retail brands are active on two or more social media channels. However, more than 80 percent also said that their customer engagement methods on social media need improvement. As John Andrews and Ted Rubin (PrevailingPath.com … Continue reading 9 Social Media Ideas for Retail Marketers
How Brands Should Work With The Right Social Influencers
How Brands Should Work With The Right Social Influencers by Rochelle Bailis , Op-Ed Contributor, August 25, 2017 In the past decade, a new voice has entered the digital stage: the social influencer. According to Tubular Insights, 57% of consumers have made a purchase based on an influencer’s recommendations. This, in turn, has encouraged brands … Continue reading How Brands Should Work With The Right Social Influencers
4 Quick Social Media Hacks To Explode Your Audience Growth
Patrick Foster — August 24, 2017 — August 24, 2017 StockSnap / Pixabay It’s ridiculously easy for a brand to get started on social media. But it can also be ridiculously hard for a brand to master the art of the social news feed – not to mention navigate bad feedback and foster relationships with … Continue reading 4 Quick Social Media Hacks To Explode Your Audience Growth
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