Mark Miller — August 29, 2017 Follow @MMtwopointfive — August 29, 2017 StockSnap / Pixabay Unless you’ve been hiding out under a rock, you know social media (and social media staffing) is an incredibly powerful tool for brands wanting to build a strong digital presence. This is also true for marketers’ personal brands – whether … Continue reading 10 Ways to Use Social Media to Enhance Your Qualifications as the Top Marketing Candidate
Shane Shirley — August 28, 2017 Follow @FactoryDPromos — August 28, 2017 TeroVesalainen / Pixabay More than 90 percent of retail brands are active on two or more social media channels. However, more than 80 percent also said that their customer engagement methods on social media need improvement. As John Andrews and Ted Rubin (PrevailingPath.com … Continue reading 9 Social Media Ideas for Retail Marketers
How Brands Should Work With The Right Social Influencers by Rochelle Bailis , Op-Ed Contributor, August 25, 2017 In the past decade, a new voice has entered the digital stage: the social influencer. According to Tubular Insights, 57% of consumers have made a purchase based on an influencer’s recommendations. This, in turn, has encouraged brands … Continue reading How Brands Should Work With The Right Social Influencers
Patrick Foster — August 24, 2017 — August 24, 2017 StockSnap / Pixabay It’s ridiculously easy for a brand to get started on social media. But it can also be ridiculously hard for a brand to master the art of the social news feed – not to mention navigate bad feedback and foster relationships with … Continue reading 4 Quick Social Media Hacks To Explode Your Audience Growth
Ivan Ivanov — August 24, 2017 — August 24, 2017 During the past few weeks, the future of Twitter seems to be hanging in the balance. The stock of the social media microblogging platform is falling, and their active user base numbers don’t seem to be painting a good picture either. Nevertheless, with the fast … Continue reading The Twitter To-Do Checklist For Social Media Marketers
Paid-Search Advertising Still Outranks Social In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2017 Although they struggle to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid-search text ads remain the best performer for marketers.That’s … Continue reading Paid-Search Advertising Still Outranks Social In Performance
Liz Papagni — August 15, 2017 Follow @mrktgworx — August 15, 2017 If you’re still using the old faithful social media platforms—Facebook, Twitter, and LinkedIn—don’t worry. These networks aren’t going anywhere. If, however, you’ve noticed a downtrend in the number of engagements you’re receiving, it may be because you haven’t kept up with the many … Continue reading The Future of Social Media Marketing
Max Greene — August 15, 2017 Follow @muffinmarketing — August 15, 2017 Social media is one of the most effective methods of promotion for your small business. Not only can you build an audience on sites like Twitter, Facebook and Instagram, but you can use your followers to drive traffic to your website and put … Continue reading When Are the Best Times to Post New Content on Social Media? [Infographic]
How do you create social media content that grabs your audience’s attention? Columnist Jordan Kasteler outlines 10 tools that will help you with images, videos and more. Jordan Kasteler on August 15, 2017 Social media has changed a lot over the last five years — and truth be told, that’s the understatement of the … Continue reading 10 tools for creating compelling content for social media
Ivan Ivanov — August 14, 2017 — August 14, 2017 Instagram is quickly becoming one of the most popular social media platforms for marketers and advertisers. While Facebook still has the biggest audience, as our recent reports show, the engagement rates on the photo sharing platform are as much as 70 percent higher. But simply … Continue reading 17 Questions Social Media Marketers Should Ask Themselves Before Posting On Instagram
