Robert Woo — December 22, 2017 — December 22, 2017 Recently, we came across a press release touting their new affiliate marketing campaign with the “top social influencers on several social media platforms.” Who are these influencers? Who knows? The PR doesn’t say, but it did get us wondering what their social media presence was … Continue reading Are Influencers More Important Than Your Social Media in 2018?
This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year. Tim Peterson on December 22, 2017 Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers are expected to reap a … Continue reading How marketers will take their social spend more seriously in 2018
Carol Stephen — December 20, 2017 Follow @Carol_Stephen — December 20, 2017 Social media is no longer an option for any sized business. And it’s not optional for people of any age range, either. Everyone and their grandma is on social media these days. So how do you create posts that are easy to share, … Continue reading How to Make the Most of Your Time on Social Media: 7 Easy Ways
Jason Davis — December 20, 2017 Follow @weareelement502 — December 20, 2017 Our social media accounts reflect our story and culture at Element 502. We share content and our brands mission on 4 channels. First is our blog then Facebook and finally LinkedIn and Instagram. Each channel is unique in how we approach this. Facebook … Continue reading How Social Media Can Enhance Morale And Attract New Customers
Harry Rollason — December 20, 2017 — December 20, 2017 freeGraphicToday / Pixabay Does your organization subscribe the knowledge-centered service (KCS) methodology? If it does, it’s at a huge advantage in social care. For those not familiar, KCS is about creating knowledge as a byproduct of solving problems. Every time someone in a KCS organization … Continue reading How to Improve Your Social Care Metrics with KCS
Shea Drake — December 19, 2017 — December 19, 2017 Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a business, the stat might not impress you much. … Continue reading Why A Social Media Strategy Is Critical to Your Business’s Success
Angela Southall — December 18, 2017 Follow @mentionmeshare — December 18, 2017 It’s that time of year when marketers take a look back at the performance of their marketing activity. What made the grade, and what was bottom of the class and should be banished from your marketing toolbox, never to return? Hopefully, you’ll already … Continue reading Should Referral Join PPC, Email and Social in Your 2018 Marketing Plan?
Jeff Bullas — December 17, 2017 — December 17, 2017 Social media marketing for business is new and not for everyone. It is being implemented by the innovators and the early adopters that love to lead the pack. It is also a very different way of communicating your brands message and with that comes challenges, … Continue reading 20 Reasons Why You Shouldn’t Use Social Media
Ian Addison — December 15, 2017 — December 15, 2017 Many companies have adopted LinkedIn as part of their sales strategy because they see major potential in having direct access to their ideal clients’ decision makers. However, not all companies have seen an immediate return on their investment. I find that this is happening because … Continue reading Social Selling: The Volume-Based LinkedIn Approach Used By Sales Organizations & LinkedIn Lead Gen Firms Does Not Create Revenue
Ronald Dod — December 15, 2017 Follow @Visiture_Search — December 15, 2017 What once was considered a fleeting trend for youngsters has become a new way of life for people of all ages: social media. It has changed the way we share our day to day moments, shop, and communicate with businesses. It is this … Continue reading The Most Effective Tactics for Driving Social Media Traffic to Your eCommerce Store
