Kirill KniazevMay 14, 2015 Business reputation management is the practice of monitoring a business’ listings, reviews and social presence. Online reputation management can be a tricky forest to navigate, for many small and medium business owners. There are many social networks and services to monitor, which can become overwhelming, especially if there is no clear … Continue reading Smart Small Business Marketing: Reliable Reputation Management Principles
David KigerMay 12, 2015 The great business leaders didn’t get to where they are by sitting back and letting things happen. Somewhere along the way, they had to take risks, and bet that they had the right ideas, attitude and product to succeed. So those who are new to leadership positions may find themselves with … Continue reading The Benefits of Taking a Smart Risk
Personal Branding BlogApril 22, 2015 Everyone wants to stand out and be viewed as an ideal candidate during the hiring process. But the problem is, most people don’t know the best way of doing this. Many assume that to impress they need to emphasize that they graduated from a prestigious school or worked for a … Continue reading Smart Ways to Stand Out, Get Noticed and Hired!
Samantha CollierApril 18, 2015 Does the thought of responding to Facebook comments horrify you? Do you have nightmares about carefully drafting responses and clicking the return button too soon. Some businesses avoid social media altogether due to this fear. As a social media agency, we understand why businesses are hesitant to respond. They don’t want … Continue reading Smart Businesses Respond To Facebook Comments
Pam MooreApril 17, 2015 Many digital and social marketers shy away from data and analytics. The foolish marketers may fear it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth. Smart marketers know that data and … Continue reading 10 Business Reasons Smart Digital Marketers Must Embrace Data And Analytics
Laurie Sullivan @lauriesullivan, (April 03, 2015) Search engines provide answers to questions that we don’t know, and with a click or two confirm those we think we do. Numerous research papers from prestigious schools and scholars suggest that search engines make people dumb. The latest from researchers at Yale University suggests that search engines make … Continue reading Search Engines Make Us Think We’re Smart
Craig VodnikApril 2, 2015 When was the last time you completed a performance review of your business in a period of time shorter than one year? With looming deadlines and new product releases on the horizon, it is increasingly difficult to fit monthly, or even quarterly reviews into our busy schedules. But reviewing your business’ … Continue reading 5 Elements of SMART Performance Reviews
Stefan SchumacherApril 2, 2015 There is a big difference between an average, ordinary web page and one that has been optimized for the search engines. Before we go any further, think about this quote from basketball great John Wooden: “If you don’t have time to do it right, when will you have time to do … Continue reading How to Optimize Your Small Business Web Page The Smart Way
Rachel KrugFebruary 2, 2015 When you conduct an online survey, it’s important to have a plan in place to interpret your results. After all, what good is collecting feedback from your customers if you’re not going to be able to use it? With so much going on, it can be difficult to find the time … Continue reading How To Interpret Your Survey Data And Make Smart Business Decisions
Francesca NicasioJanuary 14, 2015 There’s some truth to the saying “You have to spend money to make money.” When you’re running a business, shelling out without seeing an immediate return is part of the territory. The question is, which products or services are worth spending money on? This blog post sheds light on a few … Continue reading 4 Smart Investments Retailers Can Make in 2015 (and How to Minimize Risk)
