Jomer GregorioMarch 3, 2015 If you think Digital Marketing is not a big thing…. Think again! Last year, AD spending on the Internet already overtook advertising on television and cable networks. Traditional advertising doesn’t have that much power anymore in a world where multi-channel digital marketing is increasing by as much as 137%, backed by … Continue reading Top 10 Benefits of Digital Marketing for Small Business (Infographic)
Warren KnightMarch 4, 2015 Digital marketing for a small business is the marketing of a product/service using a number of different channels to reach new, and current customers. Posting on Facebook, sending a tweet and sharing a photo on Instagram are just three, simple ways to utilise organic traffic. As a small business, there are other … Continue reading What is Digital Marketing for a Small Business?
Chase JonesMarch 3, 2015 Shopping cart abandonment remains a significant cause of heartburn for just about every online business — from the smallest storefront to the largest mega-retailer. In fact, an average of 68% of all online shopping carts are abandoned. Why do shoppers fail to complete a transaction? There are several causes, including cost, … Continue reading 5 Small Checkout Improvements to Relieve Customer Anxiety and Reduce Cart Abandonment
Gail OliverMarch 3, 2015 Time for some creativity! Last week the International Culinary Center in New York City recreated 10 of the most iconic Oscar dresses from the last several years in the form of decadent cookies (yes, that is a cookie on the right in the photo below). This idea of theirs got coverage … Continue reading Quirky Promotional Ideas That Get Attention For Your Small Business
Erin P. FriarMarch 3, 2015 One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing and Customer Management expert Toby Desforges says the once lost art of retailer-vendor collaboration is back in full swing. … Continue reading Small Brands Using Software to Optimize Category Management
John W HayesMarch 3, 2015 I’m convinced that email marketing can be successfully used by any type of business regardless of size, location, or industry vertical. Some businesses are more open to this conviction. Take for example an online retail business and it would be very easy to see how they could use email to … Continue reading Hyper-Local Selling – Email Marketing Lessons From a Small Island
Bill FaethFebruary 28, 2015 Measure Your Business’s Health With These Financial Ratios Large companies use defined financial ratios to analyze the health of the organization. There are dozens of established ratios that test a variety of financial domains, including the ability to pay debt, secure stockholder funding, and expand services. Not all ratios are used … Continue reading The 3 Ratios Every Small Business Owner Should Use
Scott BarnettFebruary 28, 2015 Yelp has sued Revleap, a Los Angeles based company. Yelp claims it is misleading, in fact scamming, customers by asking them to pay to “guarantee” good reviews on Yelp. They mention that they are “taking a stand to protect business owners” so they don’t fall prey to misleading companies. More specifically, … Continue reading Yelp Is Not A Trusted Authority For Small Business Owners
Mike WhitneyFebruary 27, 2015 Perhaps you’ve heard the phrase, “Be the ball, hit the ball.” If not, it’s in reference to baseball and it’s basically a somewhat Buddhist approach to the psychology of hitting the ball. The “oneness” alluded to may at first glance seem a bit fluffy, but there is powerful logic therein. Seeing … Continue reading Why Buyer Personas Work for Small Businesses
Aaron HoughtonFebruary 26, 2015 Have you waded through your own inbox lately? The water’s rising at an alarming rate. And in the inbox, your customers don’t care that you’re a small business. At that moment of decision, when cursors are poised between open and delete, the playing field is completely level. You’re fighting for eyes … Continue reading 10 Email Marketing Tips For Small Business Owners
