Richard LarsonMarch 16, 2015 Press relations are not always a strong point for small businesses, since they don’t have an entire media relations department like many large companies do. However, there are some of the strengths in the area of press relations that small businesses can take advantage of. For one, press releases and media … Continue reading Marketing: 5 Easy, Actionable PR Tips for Small Businesses
Elliot SimmondsMarch 14, 2015 I work a lot in the market research and insight industry; a lot of Rippleout thinking is inspired by insight, and how research can lead to more effective marketing in terms of return on investment. One of the key trends, especially within big business, over the last few years has been … Continue reading Net Promoter Score – Small Business
Katey FerenziMarch 14, 2015 There are a lot of ecommerce resources publicly available. To help you cut through the overwhelming amount of choice, we’ve put together a quick hit list of resources and tactics to enable you to be more productive in business and stay up-to-date on news within your industry. We’ve limited and … Continue reading Small Business Boot Camp: 24 Ecommerce Resources to Increase Your Productivity
David KigerMarch 13, 2015 Optimism among small business owners is at its highest point in seven years, according to a recent poll by the Wells Fargo/Gallup Small Business Index. Among the reasons for the spike: increases in revenue, hiring, cash flow and access to credit. Lisa Stevens, head of small business for Wells Fargo, said … Continue reading Small Business Owners Increasingly Optimistic
Sreeram SreenivasanMarch 13, 2015 Every small business owner wants to grow sales as much as possible, as fast as possible. They work hard to try out various sales and marketing efforts. However, without immediate and measurable feedback, it is difficult to know what’s working and what’s not. Sales metrics tell you exactly how your efforts … Continue reading 5 Key Sales Metrics For Small Businesses
Gail OliverMarch 11, 2015 When customers are looking to purchase from your small business, chances are they will want to read your reviews or get testimonials from your customers. When your business is just starting out that may be hard to do, but here are some tactics to consider that will give instant credibility to … Continue reading 4 Ways to Get Reviews & Testimonials for Your Small Business
Dave HubbardMarch 9, 2015 It can be a struggle to grow your small and medium sized business (SMB), particularly if you have a lot of competition who have deeper pockets, bigger brand awareness, and bigger organizations. However, big is not always better. Many larger companies do not consider their customers as an important contributor to … Continue reading 3 Secrets To Accelerate Your Business Referrals: Small Medium Business Advantage
Katey FerenziMarch 8, 2015 This is the eighth installment of the #SellMore Small Business Boot Camp series, in which we have already discussed how to find a product niche, how to source your product, how to evaluate your small business idea, business laws and nuances you’ll need to address, how to conduct market research and … Continue reading Small Business Boot Camp: How to Identify Your Target Market and Create Customer Personas
Arline RamirezMarch 6, 2015 The year of 2015 began with a deluge of tech-driven forecasts for businesses. There’s talk about robotic process automation as the trend dives into its experimental stage that the Cloud used to be three years ago. Speaking of the Cloud, SMAC continues to keep marketers and business owners awake. Social media … Continue reading 3 Small Business Tips to Cope with the Digital Olympics in 2015
Jessica KornfeindMarch 4, 2015 It’s often said that small businesses are the backbone of our economy. But is there any truth to that? If you haven’t figured it out by now, yes-small businesses are a big deal. Bringing growth to local economies and warmth to the hearts of communities, small businesses are something to be … Continue reading The Big Influence of Small Business [Infographics]
