Katey FerenziFebruary 25, 2015 Completing an analysis of your competition before you open up shop is not only wise, it’s essential to staying in business. By monitoring your competition on an on-going basis, you’ll get to know their behavior, enabling you to anticipate their actions and stay one step ahead. As we well know, competitors … Continue reading Small Business Boot Camp: How to Conduct a Thorough Competitive Analysis for Your Small Business Idea
Kathleen OlsonFebruary 24, 2015 It doesn’t matter whether you own a small business with no employees, or a large company. It is important that you always stay on top of industry news, and that you are always in the loop about what is going on around you. Here are the top 15 websites that you … Continue reading Top 15 Websites Every Small Business Owner Must Know in 2015
Gail OliverFebruary 24, 2015 Back in the fall when I was on vacation in Vermont, we went to a local restaurant for breakfast that all the tourists go to. Since I am always on the hunt for clever marketing ideas, I was impressed to see that the coffee mugs the restaurant was using all had … Continue reading An Easy Way For Your Small Business To Make More Money
Amy ScanlonFebruary 23, 2015 Marketers at small businesses and start-ups are often under pressure to start ramping up sales at the same time they’re still trying to establish brand recognition. On top of that, they may have to do so on a shoestring budget. An affiliate marketing program can be a great way to generate … Continue reading How Small Businesses Can Scale Their Affiliate Program
Jimmy DalyFebruary 21, 2015 I’ve been hearing a lot about conversion optimization lately. It’s mostly good stuff – writing clear copy, focusing on clean designs, creating a strong value proposition, etc. Those are all conversion best practices but the truth is that most businesses are powered by small wins. It’s all the things that happen … Continue reading The Small Win Email: A New Way To Think About Conversions
Katey FerenziFebruary 19, 2015 This is the fifth installment of the #SellMore Small Business Boot Camp series. In previous parts, we discussed how to find a product niche, how to source your product, how to evaluate your small/online business idea and how to address online business laws and nuances. This week, we’ll be covering how … Continue reading Small Business Boot Camp: 8 Ways To Conduct Market Research For Your Online Business Idea
Wendy MarxFebruary 19, 2015 Between working all the time and being high energy in all circumstances, establishing a small business is more exhausting than ever. Here’s how one entrepreneur does it. What does the practice of the Japanese martial art Akido have to do with running a small company in a cutthroat sector? According to … Continue reading 7 Ways To Get Ahead In The Hyper-Competitive Small Business World
Penney FoxFebruary 19, 2015 Where I Came From and Where I’m Going In May of this year, I’ll celebrate my 16th year of being in business for myself. Some days it’s hard to believe that I’ve spent more years in the workforce, working for myself than I have for someone else. In my former life, … Continue reading 5 Free Apps My Small Business Can’t Live Without
Katey FerenziFebruary 18, 2015 Whether you want to admit it or not, competitors are out there and they’re likely just as hungry as you are. This post is going to provide you with a simple and easily adoptable process that will help you examine and best keep tabs on your competition. You’ll be able to … Continue reading Small Business Boot Camp: How to Identify and Categorize Your Online Business Competitors
Lauren LicataFebruary 18, 2015 As a small business owner, you likely don’t make a profit the first time a new customer walks into your business and makes a purchase. You make your money when they come back, and even more when they return again and again. Remember that repeat customers tend to spend 33 percent … Continue reading How Much Should Small Businesses Spend On Customer Acquisition?
