Tag Archives: Skill

Understanding How To Use Data Becomes Marketers’ Most Important Skill

Data Management

by Laurie Sullivan, Staff Writer @lauriesullivan, January 10, 2017   Some 72% of marketers consider data analysis to be the most important skill for their organization to acquire during the next two years, according to a report released Monday. Data segmentation and modeling are also considered to be important marketing skills — ranking higher than both Web development and graphic design … Continue reading Understanding How To Use Data Becomes Marketers’ Most Important Skill →

Chief Sales Officer, Chief Revenue Officer or Chief Customer Officer. Which Title And Skill Set Will Best Serve Your Sales Organization?

Career Development

Doug Dvorak — November 4, 2016 Follow @salescoach1064— November 4, 2016 If you are like many companies, you want to employ the right people for the job. However, there are many titles and positions out there, making it harder to figure out which one you need and which skill set will best serve your sales … Continue reading Chief Sales Officer, Chief Revenue Officer or Chief Customer Officer. Which Title And Skill Set Will Best Serve Your Sales Organization? →

Personalization Popular, But Held Back By Budget And Skill

Marketing Guide

by Jack Loechner, Staff Writer @mp_research, June 24, 2016 According to Evergage and Researchscape International, the new annual study on the State Of Personalization found that 85% of companies are now implementing some form of personalization. However, most companies’ personalization initiatives barely make the grade, with the majority of marketers (55%) giving their own, and their competitors’ … Continue reading Personalization Popular, But Held Back By Budget And Skill →

The 7 habits of highly effective digital marketers: agile skill sets

Digital Marketing Skills

Are you an agile marketer? Jim Yu discusses the convergence of digital marketing disciplines and the hybrid skills that you’ll need to thrive. Jim Yu on May 31, 2016 As the digital marketing industry matures, digital channels have converged. As customers have become more technologically savvy, they have become increasingly channel-agnostic. They readily use search … Continue reading The 7 habits of highly effective digital marketers: agile skill sets →

Deepen Your Social Marketing Skill Set — Attend Marketing Land’s SocialPro Conference

Social Media Tools

Ramp up your paid, earned or owned campaigns with cutting-edge tactics — Registration open Marketing Land on July 31, 2015 Take your social media marketing skills to unprecedented levels by attending SocialPro! Formerly known as SMX Social Media Marketing, SocialPro is the conference where you can learn groundbreaking tactics taught by leading brands and agencies from … Continue reading Deepen Your Social Marketing Skill Set — Attend Marketing Land’s SocialPro Conference →

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