Jenny TrasterFebruary 18, 2015 The online shopping sphere is increasingly becoming more competitive. Customers are consistently returning to the web to research and purchase products they otherwise would have left their home for. While this opens up opportunities for small online retailers that may not have the financial backing to run a brick-and-mortar store, they … Continue reading Beyond the Cart: 7 Features to Include on Your E-Commerce Site
Vebeka GuessFebruary 4, 2015 Digital marketing poses a series of logistical and technical challenges that seem to morph every day. Modern digital asset management programs offer the technology to meet many of these challenges, but it is a deep toolset that is best mastered one step at a time. As you move up to higher-level … Continue reading Rich Media Maturity: Where Is Your Site Experience?
Business.comFebruary 1, 2015 If hackers can get into US Military social media accounts, how can you possibly protect your website from malicious attacks? If a hacker is determined enough and has enough computing resources, he will get in. It’s like protecting your home. You can install dead-bolts, steel security doors and alarms, but if someone … Continue reading Website Lockdown: Protect Your Site from Hackers
by Steve Walsh January 23rd, 2015 by bluefountainmedia Some years ago, I came across an interesting article about Jonathan Goldman, a PHD in physics who used his data mining skills and expertise of site Analytics to give LinkedIn a remarkable boost in its early days. In the same article the author termed data science to … Continue reading Make The Most Of Site Analytics With These Tools
Debi LewisJanuary 19, 2015 Your web site either gives me the information I need or devalues your brand. Period, end of story. Is this fair? Absolutely not. You may sell a fabulous product or be an excellent service provider, but if your web site doesn’t showcase that really, really well, I am likely to move … Continue reading I Judge Your Web Site
Rachel SerpaJanuary 6, 2015 Ask anyone and he or she will probably tell you: yes, Starbucks makes a mean latte. The lattes, however, are only part of the reason why coffee lovers across the globe line up at their local Starbucks on a regular basis. If you’re a frequent customer, the baristas will greet you … Continue reading How to Give Customers A Personal, “Coffee Shop” Experience on Your Site
Business.comJanuary 3, 2015 Online shopping is becoming an increasingly popular outlet for shoppers to flock to. With 40 percent of the global online user base involved in online purchases, and sales increasing by almost 20 percent; businesses are shifting their attention to ecommerce platforms. This market change makes for a highly competitive environment since your … Continue reading How to Create a Powerful User Experience on Your Ecommerce Site
by Owen Andrew December 25th, 2014 After a successful (we hope) run under your current format, youve made the difficult decision to uproot your blog from its existing home and move it to a new one on a different platform. Given the obstacles strewn across the path of such a move, its likely one … Continue reading How To Migrate Your Site: Tips & Tricks
Csaba Zajdo December 24, 2014 For ecommerce sites, improving conversion rates is the name of the game. Finding more ways to convert visitors to buyers helps you make the most of the money you spend on driving traffic to your site. By improving your conversion rates, you spend less to make each sale. Increasingly … Continue reading 5 Ways Exit-intent Technology Can Improve Conversion Rates on Your Ecommerce Site
Louisa Chan December 22, 2014 When I first started out online. I had very little budget. I Googled for free tools and tutorials to set up my fist website. I did the same for my online training program. There were free tutorials on how to record and edit video lessons. The first mini site … Continue reading Bootstrap Marketing: Using Google Plus Community To Build Your Membership Site
