by Christine Watts Follow @IOUFinancialOctober 24, 2016 Window shopping for some is a pastime, and for others it’s a way to see what deals and sales are for the taking. Do not let a window shopper just glance in your store and move on! By simply following these four steps, you will ensure that the … Continue reading Turning Window Shoppers into Sales: 4 Simple Ways to Bring Outside Shoppers In
by Mark IrvineOctober 22, 2016 When I was growing up and deciding what I wanted to study when I went to college, my mother always told me to study math. I remember her telling me that no matter what industry I went into, I’d always be able to find a job because everyone hates math … Continue reading 3 Simple PPC Formulas Proven to Lower Your Costs
by Wesley CherisienOctober 14, 2016 In today’s Internet-driven economy, the appearance of a company’s website is one key factor that will determine its success or failure when trying to attract visitors. Therefore, it is important for a company to invest heavily in the design of its website in order to achieve positive results. However, while … Continue reading 5 Incredibly Simple Website Tweaks That Will Boost Your Conversions
by Mansal DentonOctober 12, 2016 A million things have been said about writing great content. In a world where there is so much information and noise on the internet, standing out with great content becomes harder and harder. Written content isn’t dead by any stretch (ironic that I’m writing this guest post, eh?). There are … Continue reading How to Become a Podcasting Superhero With These Simple Tweaks
by Darnelle O’Brien Follow @thekissagencyOctober 7, 2016 As a business your website is one of your biggest assets. With investments of time and money going into your website, it’s disappointing when users fail to interact and engage with your website. To help, here 5 simple tips that can super charge the user experience of your … Continue reading 5 Simple Tips Guaranteed to Boost Your Website’s User Experience
Don’t assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started. Peter Minnium on October 7, 2016 “We optimize against over 1,000 variables,” boasted the ad tech CEO just … Continue reading Keep it simple: 10 digital brand metrics that matter
by Liz KislikOctober 2, 2016 Many of my clients are confused and frustrated by the challenges of working with Millennials, including their tendency to expect everything to be easy and straightforward; their need to be “spoon fed” and treated as special; their desire to work from home and have flexible hours; and their need for … Continue reading 7 Surprisingly Simple Secrets to Managing Millennials
by Jeffrey GilsonSeptember 27, 2016 Is good email marketing an art or a science? It all depends on who you ask. For art gallery founder Anthony Schaller, successful marketing comes from combining creativity with a guiding mantra: “Simplicity. Consistency. Stay the course.” Since getting started with email marketing seven years ago, Anthony has built an … Continue reading A Simple Mantra for State-Of-The-Art Emails
by Kathleen Booth Follow @QuintainSeptember 22, 2016 Despite all of the changes in marketing technology and the rising popularity of social media, email remains one of the most effective marketing tactics when it comes to reaching your existing contact database. In fact, data shows that the ROI of email marketing can be as high as … Continue reading Video: Increase Your Email Open Rates by 25% With This Simple Trick
by WishpondSeptember 16, 2016 Nowadays, your potential customers are spending an increasing portion of their day online. But that means they’re bombarded by more marketing clutter than ever before, which has made them all the more skeptical of ads. They interpret lots of your marketing efforts as someone trying to trick them into buying something. … Continue reading Bounce Rate: What It Is and How to Solve It with a Simple Survey
