Tag Archives: Shouldn’t

3 Reasons Why You Shouldn’t Build Your Entire Business on Social Media

Lauren Taylar — April 27, 2020 There’s something that social media platforms like Instagram, Facebook, and Twitter can’t compete with at the same level as blogging – SEO, or search engine optimization. Most service-based business owners are not harnessing the power of SEO by using their website to publish strategic blog content that resonates with … Continue reading 3 Reasons Why You Shouldn’t Build Your Entire Business on Social Media

Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

It’s not the right tool for addressing conversion rate volatility during this time. Here’s why. Ginny Marvin on April 6, 2020 The coronavirus outbreak has had dramatic impact on nearly every business, including on conversion rates. Whether your business is experiencing a surge or precipitous decline in conversion rate during this time, Google Ads’ seasonality … Continue reading Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

3 PPC Fundamentals You Shouldn’t Overlook When Launching Google Ads Campaigns

Pauline Jakober — February 11, 2020 By the time you become a PPC pro, you’ve probably launched hundreds of Google Ads campaigns. But even with all this experience, you can sometimes overlook key PPC fundamentals in a rush to get ads live — or when grappling with Google Ads changes and updates. And naturally, this … Continue reading 3 PPC Fundamentals You Shouldn’t Overlook When Launching Google Ads Campaigns

Why Your Brand Shouldn’t Post About Awareness Days On Social Media

Amanda Fountain — December 11, 2019 World Kindness Day. National Chocolate Chip Cookie Day. Cybersecurity Awareness Day. Memorial Day. Awareness days run the gamut from the absurd and fun to the somber and weighty. Often, I work with brands who want to incorporate awareness days into their social media content calendars believing it will connect … Continue reading Why Your Brand Shouldn’t Post About Awareness Days On Social Media

Why You Shouldn’t Take Celebrity Investment Advice at Face Value

Brady Fletcher — May 21, 2019 Follow @tsx_tsxv — May 21, 2019 For the everyday investor, it can be tempting to look to celebrity investors like Warren Buffett as bastions of truth. These stock titans may appear to have an inside track on the market — and Buffett’s advice reportedly works for many — but … Continue reading Why You Shouldn’t Take Celebrity Investment Advice at Face Value

The growth opportunity DTC brands shouldn’t neglect

Direct to consumer brands should focus their open web spend on formats and strategies that work within the mid-funnel, which means emphasizing content. Casey Wuestefeld on February 5, 2019 Act one of the direct-to-consumer revolution upended traditional marketing and distribution models as we knew them, and now all eyes are on the next phase of … Continue reading The growth opportunity DTC brands shouldn’t neglect