by Sahail Ashraf Follow @TalcontentAugust 21, 2016 While social media is very much an open book, allowing everyone to get involved, there are still one or two little ‘clubs’ that have sprung up. These are a reason there are platforms that not everyone has access to. Perhaps the biggest and most frustrating one for brands … Continue reading Should Your Brand Get Verified On Twitter
by Don WilliamsAugust 21, 2016 In my private life I like to capture many of life’s little moments and my time with my children to share with family and friends. I don’t think I’m any different than the rest of society. In fact, we live in an “overshare” world where we post up-to-the-minute our daily … Continue reading Keep It Live: 3 Reasons Why You Should Be Using Facebook Live
by Randy Milanovic Follow @kayak360August 20, 2016 “Someone from Google called and they want to help me work through some recommendations.” Often, the business owners getting these calls are excited – Google is taking time out of its busy schedule to help me get better results! Or, they get a bit skeptical about the work … Continue reading What Should You Do When a Google Rep Calls?
by Shirlene PickardAugust 15, 2016 According to a study by the Freelancers’ Union, there are more than 54 million freelancers in the US – and as the millennial generation starts to reach the full-adult working age, we will see more remote workers than ever. And, after all, it is only natural to see this happen … Continue reading Hiring Freelancers: The Absolute Basics Every Business Owner Should Know
What does transparency mean for marketers? Columnist Ratko Vidakovic outlines the various forms of transparency and explains why marketers need to demand it from their partners. Ratko Vidakovic on August 15, 2016 The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as … Continue reading Why every digital advertiser should demand transparency
Photo from AZIMA It’s no secret that customer reviews become content for search, in both local and national results. Online reviews have an influence on ranking and relevance, but most importantly, they can impact convergence. When you think about customer reviews, you probably weigh their value by how they can influence search engine results. Often … Continue reading Maybe You Should Just “Suck Less, and Ask for More Reviews”?
by Mike ParryAugust 10, 2016 Email marketing can be the most effective sales support for retail companies. It is undisputed that it is by far the best value for money form of advertising. For every £1 spent, email marketing generates a £38 ROI. Email has been claimed to be more than 40 times more effective … Continue reading How Retail Should Use Email Marketing
by Gyles Seward Follow @ElementaryDigiAugust 12, 2016 If you have been blogging for a while then it’s likely you are sitting on hundreds of posts that could now be a little stale. You worked hard to put the post together, so there is no reason why it shouldn’t continue to work hard for you. Some … Continue reading Why You Should Update Your Old Blog Posts
by Eric SamsonAugust 18, 2016 Companies with established marketing teams may be too deep in the weeds to realize where their weakness lie. Consequently, they risk losing market share to competitors who regularly recruit outside help to spot marketing inefficiencies and improve existing processes. To grow your business, consider hiring a digital marketing agency or … Continue reading 5 Reasons Why You Should Hire A Digital Marketing Consultant
by Kim StaibAugust 15, 2016 Anyone working in client-based outsourced lead gen knows this conversation all too well: Vendor: Can you give me an idea of what profile you are looking for in regards to contact data procurement? Client: We ONLY want to talk to folks in the C-level suite, from companies with over 500 … Continue reading It’s Not All About the C-Suite: Why SDRs Should Prospect Multiple Levels Within an Organization
