By: Rand Fishkin, August 5th, 2016 Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? – Whiteboard Friday What’s more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today’s Whiteboard Friday, you’ll be better equipped … Continue reading Should Marketers Focus on SEO Or Conversion Strategy
August 4, 2016 Do you remember what you studied in Grade VIII? Probably not. Do you remember the scenes from your favorite cartoon film you watched when you were in class VIII? Of course you do! A picture, they say, speaks louder than words, and so do statistics. A study states that 46% of marketers … Continue reading The Precedence of Images in Travel Emails & How Far You Should Go
by Brian Stupp Follow @IOUFinancialAugust 13, 2016 Whether you are starting a business or have been in business for years, you are no stranger to the amount of sites, platforms, organizations, and more that want you to join their listings for site rankings, customer reviews and business accreditations. When considering the many options, there is … Continue reading Should Your Business Join the Better Business Bureau (BBB)?
by Dave Brock Follow @davidabrockAugust 6, 2016 Somehow you’ve attracted me to your site. You have an intriguing product. You have a solution I might be interested in. I want to learn more. But before I can go on, you put hurdles in my way. I can’t get beyond your splash page without giving you … Continue reading Who Are You? Why Should I Trust Buying From You?
August 3, 2016 Ok, let’s address this question because people still seem divided on it: should you include a photo on your resume? Despite how many experts will tell you not to include your picture of a resume, there are heaps of articles and resume templates sites that will show you examples of resumes with … Continue reading Should You Show Your Face On Your Resume?
August 5, 2016 Should You Do Your Own Social Media? Absolutely Not! Here’s something I hear all the darn time: “social media is easy! My [insert 12-year-old relative here] could do it for me! Yes, they could do it for you. Just as you could do it yourself! But do I fix my own plumbing? … Continue reading Should You Do Your Own Social Media? Absolutely Not!
August 3, 2016 As an industry, digital marketing moves fast – really fast. Tools, apps, and technologies that were indispensable just a few years ago have now become obsolete, and marketers in every sector and vertical are constantly looking for new ways to reach their audiences. Unfortunately, this break-neck pace also means that digital marketing … Continue reading What Is Content Advertising, and Should You Be Doing It?
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about. Will Scott on August 1, 2016 As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. … Continue reading Excited about Google’s new map ads? You should be!
by Jon-Mikel Bailey July 30, 2016 Follow @jonmikelbaileyJuly 30, 2016 Sometimes even a great website can overstay its welcome. Like a mullet, you might think it makes you look cool, but we all know better. And like a mullet enthusiast, you might be blind to the problem. Maybe you’re just too close to your website … Continue reading Should You Redesign Your Website?
by Greetje den Holder July 29, 2016 Follow @GdenHolderJuly 29, 2016 Despite discussions that Twitter is no longer essential for your business, many people still use Twitter to share blogs and other interesting content, as shown in the image below. The content people share can be the content of YOUR company. However, in order to … Continue reading Twitter for Business: 13 Awful Things You Should NOT Do
