Govind Agarwal — January 28, 2017 Follow @submitedge— January 28, 2017 It was the year 2015 when Google first hit us with its mobile-friendly algorithm update. The next came in 2016 where mobile compatible sites became a bit more favorable while ranking in organic results. The next one was on air for quite some time … Continue reading Mobile-First Index To Hit In 2017 – Should You Be Concerned?
Sara McGuire — January 26, 2017 Follow @sara_mcguire— January 26, 2017 Now that 2017 is here, businesses are going to make good on their goals for the new year. For many businesses, updating their UI and visual content is one of those goals. Part of keeping your brand relevant is keeping it fresh. Staying on … Continue reading 8 Design Trends Businesses Should Watch in 2017 [Infographic]
Amanda Clark — January 26, 2017 Follow @GrammarChicInc— January 26, 2017 One of the most common mistakes the team at Grammar Chic sees when it comes to resumes is the dreaded “References available upon request” line, or, even worse, actual references listed on the resume. This practice is far outdated, and it’s time to remove … Continue reading Should References Be Included on Your Resume?
As advertisers grapple with fake news and hate speech, blacklisting the sites they want to stay away from isn’t enough. Columnist Peter Isaacson explains why ‘whitelisting’ is more effective for B2B marketers. Peter Isaacson on January 25, 2017 A company’s most valuable asset is often its brand — so brand safety is a big … Continue reading Why B2B marketers should care about whitelisting
Melissa Hollis — January 20, 2017 — January 20, 2017 So far in this Ecommerce Tax Handbook we’ve covered sales tax, Amazon FBA, and tax law deadlines. Now we’re on to the fun stuff: deductions. Taxes are business as usual, but so are a lot of other things. Small business in the U.S. are fortunate … Continue reading 92 Small Business Tax Deductions to Use Now (+11 You Should Never Try)
Randy Milanovic — January 19, 2017 Follow @kayak360— January 19, 2017 It’s one of the very first and most common questions we get, especially from those looking at the monthly subscription fee for HubSpot Marketing software when they are used to WordPress or another free or low cost platform. A CMS decision is never as … Continue reading Should I Choose WordPress or HubSpot for my Website?
Alli Kuhlmann — January 17, 2017 — January 17, 2017 Since the internet started to flourish back in the year 2000, very few ideas have spread faster than that of the “meme.” For those unfamiliar with this term, a meme is any form of popular culture that is internet-based, spreading from person to person, eventually … Continue reading What Do You Meme? Why Your Business Should Take Advantage of Internet Memes
Why should marketers care about Twitch? Columnist Chris Kerns takes a look at the growing live-streaming phenomenon and how marketers and brands can take advantage of the channel. Chris Kerns on January 16, 2017 Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones … Continue reading Why marketers should be paying attention to Twitch
Katie Sweet — January 13, 2017 Follow @misskatiehrdy— January 13, 2017 Segments play a huge role in any company’s personalization efforts. If you’re unfamiliar with segments, they are groupings of people based on a set of defined criteria. They can be used to target different groups of people with different experiences. For example, you can … Continue reading The Data Types You Should Be Using to Create Segments for Personalization
Carl Faulds — January 13, 2017 Follow @Cashsolv— January 13, 2017 Starting a business can be nerve-racking in any situation – but even more so if you’re already in debt. However, that certainly doesn’t mean that you shouldn’t do so. So what are the steps you should take before reaching a final decision? What business … Continue reading Should You Start a Business When You Have Debt?
