Sahail Ashraf — June 10, 2018 — June 10, 2018 Wetherspoons, the huge pub chain, made the news recently because the brand decided to close all it’s social media accounts (that ran into the hundreds) in one day. Wetherspoons are now no longer on social media. It was a complete shutdown. And this kind of … Continue reading Should You Shut Down Your Brand’s Social Media Presence?
Nathan Resnick — June 6, 2018 Follow @naterez94 — June 6, 2018 It’s no secret that you should consistently A/B test elements of your website. Every digital blog and podcast is talking about it. If you want to increase your conversion rate and make more money from the website traffic you’re already getting, then A/B … Continue reading 7 Things You Should A/B Test On Your Website Right Now
Todd Vaske — June 7, 2018 — June 7, 2018 Branding and logos are important. I get it. I recognize many brands solely based on their logo… Under Armour, Dairy Queen, Facebook. And yes, I know many companies have brand guidelines requiring their logos be placed at the start of a video. So, what I’m … Continue reading Stop! Why Your Video Intro Should NOT Start With A Logo
Elliot Begoun — June 2, 2018 Follow @intertwinegroup — June 2, 2018 Canva.com A founder wears many hats. Leader, evangelist, visionary, and more. One of the heaviest of those hats is as a fundraiser. Great ideas don’t become good businesses without money. Too often, this chase for capital becomes all consuming. Sadly, I know of … Continue reading Should I Crowdfund?
Jake Rheude — June 1, 2018 Follow @jakerheude— June 1, 2018 More and more people prefer shopping online rather than in stores in their towns, but that definitely doesn’t mean online shop owners can’t learn a thing or two from their brick-and-mortar companions. Here are just seven things that you can take from malls, shopping … Continue reading 7 Things from Brick-And-Mortar Stores You Should Use in Your Online Store
Lena Requist — May 30, 2018 — May 30, 2018 It’s that time of the quarter again: review time. Every three months, our team reviews employees, asking for feedback from that past quarter. Each time, I stay up to read as many of them as possible. I enjoy seeing what the different teams are working … Continue reading Saving Performance Reviews: Why and How You Should Keep Them Around
Courtney McGhee — May 24, 2018 Follow @courtch28 — May 24, 2018 For some local, brick-and-mortar shop owners, the idea of search engine optimization (SEO) can be daunting. Although tempting to ignore the proverbial Mount Everest that is optimizing your online presence, it is super important for local businesses to appear in search results. ComScore … Continue reading How Local Businesses Should Be Doing Keyword Research
Personal Branding Blog — May 23, 2018 — May 23, 2018 Pixabay Standards set the bar for achievement, and in business, that bar raises and shifts position. No wonder professionals often burnout — they’re competing in a rat race, never making it out of the maze. Work culture must move from a focus on performance … Continue reading Why You Should Prioritize Learning Over Performance
Andrew Gazdecki — May 22, 2018 Follow @biznessapps — May 22, 2018 For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company … Continue reading Why Your Small Business Should Have A Content Marketing Strategy
We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy. Mark Traphagen on May 16, 2018 When a brand post comes up in one of your social feeds, what’s the first thing you notice? It’s probably the … Continue reading 6 dimensions of online reputation that should guide your social media marketing
