Olivia Ryan — June 26, 2018 — June 26, 2018 Instagram marketing is definitely one of the most effective strategies to generate both organic and paid traffic. Of course, every single marketer should assess the potential that Instagram has when it comes to their own business. If your audience is young, likes to post pictures, … Continue reading 5 Dreadful Mistakes You Should Avoid in Your Instagram Bio
Ana Gotter — June 25, 2018 Follow @ana_gotter — June 25, 2018 Instagram Stories reaches more than 300 million users daily, and an estimated 20% of Stories will generate a private message between a private user and the profile sharing it. Instagram view counts are higher than those of Snapchat’s counterpart feature, and they get … Continue reading 6 Native Instagram Stories Tools You Should Be Using To Maximize Results
John Lincoln — June 22, 2018 Follow @johnelincoln — June 22, 2018 Bing SEO? Yes, Bing SEO. Though most think immediately of Google in terms of SEO, those who don’t consider Bing are missing out on a valuable opportunity to rank higher and gain more traffic. Below, I’ll give you eight reasons you should be … Continue reading 8 Reasons You Should be Improving Your Bing SEO
VerticalResponse — June 21, 2018 Follow @VR4SmallBiz — June 21, 2018 A strong call to action (CTA) isn’t just one of the most important elements of your email campaigns — it’s critical to the success of your overall online marketing plan. Whether you want your subscribers to make a purchase, visit your website or RSVP … Continue reading 3 Reasons Why You Should Write CTAs from the Reader’s Point of View
Paul Schmidt — June 18, 2018 — June 18, 2018 When’s the last time you optimized your Google My Business profile? During the last 6-9 months, Google has been testing new features that local businesses can use to enhance their local search presence. With last month’s announcement from Sparktoro about mobile click-through-rate (CTR) plummeting over … Continue reading 4 New “Google My Business” Features You Should Be Using
James Hamar — June 16, 2018 — June 16, 2018 Free-Photos / Pixabay As the head of video production at Brightcove, I get asked all the time, “James, my customer is new to video and wants to know if they should staff up or hire an agency to start doing more with video. What should … Continue reading Should You Produce Video In House or Outsource?
David Kiger — June 15, 2018 Follow @davidkiger — June 15, 2018 Pexels The balance between work life and personal life is among the most challenging aspects of being a professional. Achievement and advancement often come with heavy workloads and long hours, and our personal lives can inevitably take a hit. Add being plugged into … Continue reading Executives Should Focus On Prioritizing Work-Life Balance
Choncé Maddox — June 13, 2018 — June 13, 2018 Engin_Akyurt / Pixabay How you start your morning sets the tone for the rest of the day. Have you ever wondered how successful people start their day? Sure, having a morning routine or a morning ritual lined up along with an organized plan for the … Continue reading 6 Things You Should Do During the First Hour of Your Day
Todd Kunsman — June 11, 2018 Follow @OhSoFreshMusic — June 11, 2018 Whenever a business launches a new initiative, the most important thing that the business must be able to assess is the effectiveness of the initiative. Without understanding the results or ROI of said initiative, how do you know if it is working? Or … Continue reading 6 Ways Your Company Should Measure Corporate Social Media Success
Brian Mikes — June 12, 2018 Follow @betwext — June 12, 2018 Do you wonder how often you should send a marketing text messenger or what to say? Read here to learn 8 of the best practices every text marketer should follow. Gone are the days of TV and print ads being the best forms … Continue reading 8 Best Practices Every Text Marketer Should Follow
